Digital Recruitment Marketing Manager

University of Alabama at Birmingham; Birmingham (AL); On-site; USD 55,000 - 90,000; Full time

Job summary

University of Alabama at Birmingham is seeking a Marketing Manager for the UAB School of Public Health to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals. You will manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students throughout the enrollment lifecycle.

Collaborating with Student and Academic Services, academic departments, School of Public Health Communications, and central UAB

Qualifications

• Bachelor's degree in a related field and four (4) years of related experience required.

Responsibilities

• Plan, coordinate, and execute digital recruitment marketing initiatives to support enrollment goals.
• Develop and manage CRM-based recruitment strategies, digital communications, and marketing campaigns for prospective students.

Skills

Written communication

Verbal communication

Collaboration

Project management

Asana

Slack

CRM systems

Content creation

Video content

Cross-platform messaging

Event logistics

Technical support

Learning new software

Education

Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or a related field

Tools

Google Analytics

Asana

Slack

Job description

University of Alabama at Birmingham is seeking a Marketing Manager for the UAB School of Public Health to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals. You will manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students throughout the enrollment lifecycle.

Collaborating with Student and Academic Services, academic departments, School of Public Health Communications, and central UAB