Strategic Communications Manager - Graduate Recruitment

The University of Alabama; Tuscaloosa (AL); Hybrid; USD 57,000 - 74,000; Full time

Job summary

The University of Alabama seeks a Communications Program Manager to oversee college-level communications, including print and digital content, and social media. You will use analytics to guide campaigns and support recruitment marketing for graduate programs.

Leading the Graduate School’s brand, web presence, and executive messaging, you will collaborate with the Dean and Strategic Communications and supervise student assistants to execute campaigns campus-wide.

Qualifications

• Bachelor's degree plus six years of journalism, PR, marketing, or communications experience; or master's degree plus four years of experience.

Responsibilities

• Oversee strategic communications for the college, including print, digital content, and social media.
• Use analytics and reports to inform communications and campaigns.
• Lead recruitment and enrollment marketing efforts to grow graduate enrollment.
• Manage the Graduate School’s brand, web presence, and social channels.

Skills

AP Style

Written communication

Verbal communication

Interpersonal skills

Project management

Strategic thinking

Leadership

Analytics & reporting

Education

Bachelor’s degree

Master’s degree

Tools

WordPress

Adobe Creative Suite

Canva

Job description

The University of Alabama seeks a Communications Program Manager to oversee college-level communications, including print and digital content, and social media. You will use analytics to guide campaigns and support recruitment marketing for graduate programs.

Leading the Graduate School’s brand, web presence, and executive messaging, you will collaborate with the Dean and Strategic Communications and supervise student assistants to execute campaigns campus-wide.