Brand Marketing Manager — Campus Brand Ops (Hybrid)

University of Alabama at Birmingham; University (FL); Hybrid; USD 55,000 - 80,000; Full time

Job summary

University of Alabama at Birmingham seeks a Marketing Manager to lead marketing activities for key products and services, including market planning, development, and measurement. The role focuses on brand operations and governance, ensuring consistent application of the UAB brand across campus and affiliated locations.

The position also involves managing campus branding programs, approvals workflows, licensing reviews, and collaboration with Facilities, Parking Transportation and external

Qualifications

• Bachelor's degree in Advertising, Marketing, Public Relations or a related field is required.

Responsibilities

• Lead marketing activities for products/services including planning, development and measurement.
• Oversee campus brand operations and ensure consistency across university assets.
• Coordinate branding approvals, licensing reviews and vendor compliance.
• Monitor budgets and develop annual marketing budgets for assigned areas.
• Maintain brand documentation and reporting to improve processes.

Skills

Brand governance

Project management

Collaboration

Marketing analytics

Education

Bachelor's degree in Advertising/Marketing/Public Relations

Job description

University of Alabama at Birmingham seeks a Marketing Manager to lead marketing activities for key products and services, including market planning, development, and measurement. The role focuses on brand operations and governance, ensuring consistent application of the UAB brand across campus and affiliated locations.

The position also involves managing campus branding programs, approvals workflows, licensing reviews, and collaboration with Facilities, Parking Transportation and external