Google Ads Specialist: Scale DTC Campaigns & YouTube

ScaleJet | eCommerce Recruitment agency; United States; À distance; MXN 1 282 000 - 2 198 000; Plein temps

Résumé du poste

Folqs is a fast-growing DTC supplement brand in the United States seeking an experienced Google Ads Specialist to own our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and scale profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with YouTube Ads serving as a

Qualifications

• 3+ years of hands-on media buying in ecommerce.
• Proven track record managing $50k+/month in profitable ad spend.
• Deep expertise with Performance Max, Shopping, and Merchant Center.
• Strong YouTube Ads experience with cold-traffic campaigns.
• Knowledge of funnel pages (VSLs, long-form landing pages) and direct-to-checkout flows.
• Time zone overlap with US Eastern Time (6-hour daily).
• Fluent English (written and verbal).
• AI and data fluency for rapid workflow execution.

Responsabilités

• Drive full-funnel Google ads across Search, Shopping, Performance Max, Display, and Demand Gen with strong brand defense and retargeting logic.
• Scale YouTube video campaigns for cold traffic using VSLs and long-form creatives.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution).
• Collaborate with copywriters and video editors on high-performing ad copy, VSL concepts, hooks, and landing page messaging.
• Test and analyze campaigns with systematic A/B tests; monitor CAC, ROAS, and spend efficiency daily.

Connaissances

Google Ads

YouTube Ads

Performance Max

Bidding strategy

Data analysis

Outils

GTM

GA4

Merchant Center

Description du poste

Folqs is a fast-growing DTC supplement brand in the United States seeking an experienced Google Ads Specialist to own our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and scale profitable ad spend.

This role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with YouTube Ads serving as a