YouTube Ads Growth Lead

Adsurdly; Washington, Baltimore (District of Columbia, MD); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Salary 70-90k

Paid time off

Conferences

Coaching and training opportunities

Direct work with experienced marketers

Room to test your ideas

Job summary

Adsurdly in Washington, DC seeks an experienced YouTube Media Buyer to join our tight-knit team and own YouTube campaigns from launch to scale. You will work with our media buying and creative teams to test hooks, audiences, offers, and landing pages, using data to drive decisions and optimize performance.

The ideal candidate has 2+ years of hands-on YouTube Ads experience, a direct-response mindset, and comfort working with large monthly ad spends.

Qualifications

• 2+ years of hands-on experience running YouTube Ads.
• Experience managing and scaling performance-focused campaigns.
• Strong understanding of Google Ads and YouTube campaign structures.
• Experience managing meaningful monthly ad spend.
• Strong understanding of direct-response marketing.
• Comfortable working with numbers and making decisions based on performance data.
• Good understanding of creative testing, hooks, messaging, and offers.
• Experience managing multiple campaigns at once.
• Lead generation experience is strongly preferred.
• Experience in legal, personal injury, or other high-value lead generation is a plus.

Responsibilities

• Building, launching, managing, and scaling YouTube campaigns.
• Testing audiences, creatives, hooks, offers, and landing pages.
• Monitoring CPL, CPA, conversion rates, spend, lead quality, and overall campaign performance.
• Finding opportunities to scale winning campaigns.
• Troubleshooting campaigns when performance drops.
• Working directly with our creative team on new video concepts, hooks, scripts, and angles.
• Using campaign data to help decide what creative we should test next.
• Researching competitors and new opportunities.
• Managing multiple campaigns and markets at once.
• Keeping tests and results organized so we know what worked, what didn't, and what we're testing next.

Skills

YouTube Ads

Performance campaigns

Google Ads basics

Monthly ad spend

Direct-response marketing

Data-driven decisions

Creative testing

Multiple campaigns

Lead gen experience

Legal lead gen

Tools

Analytics tools

Job description

Adsurdly in Washington, DC seeks an experienced YouTube Media Buyer to join our tight-knit team and own YouTube campaigns from launch to scale. You will work with our media buying and creative teams to test hooks, audiences, offers, and landing pages, using data to drive decisions and optimize performance.

The ideal candidate has 2+ years of hands-on YouTube Ads experience, a direct-response mindset, and comfort working with large monthly ad spends.