Google Ads Specialist

Google Colab; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Google Colab is seeking an experienced Google Ads Specialist to lead paid acquisition efforts aimed at expanding Colab Pro adoption, developer engagement, and adoption in education. This is a high-ownership role requiring managing full-funnel campaigns across Search, Display, Performance Max, Video, and Demand Gen to drive measurable growth.

You will handle large monthly budgets, apply advanced analytics and testing, collaborate with product marketing, analytics, and creative teams, and deliver

Qualifications

• 4+ years hands-on experience managing large-scale Google Ads accounts.
• Expertise across Search, Display, Performance Max, Video, and Demand Gen.
• Strong analytics with Looker Studio, Excel, and Google Sheets.
• Experience with audiences including in-market, remarketing, and Customer Match.
• Experience activating first-party data and handling conversions.
• Excellent written and verbal English skills.

Responsibilities

• Develop and manage full-funnel paid acquisition strategies across Search, Display, Performance Max, Video and Demand Gen campaigns.
• Execute, monitor, and optimize Google Ads campaigns to improve CPA, ROAS and conversions.
• Manage large advertising budgets and ensure effective spend allocation.
• Collaborate with product marketing, analytics, and creative teams to support growth initiatives.
• Analyze campaign data, prepare performance reports, and provide forecasting insights.
• Manage corporate Google Ads account operations, billing, and governance.
• Coordinate with Google Ads representatives regarding billing, credit approvals, and reviews.

Skills

Full-funnel paid acquisition

Campaign optimization

Data analysis

Cross-team collaboration

English communication

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Excel

Google Sheets

Job description

Google Colab is seeking an experienced Google Ads Specialist to join its growth team and lead paid acquisition initiatives focused on increasing Colab Pro adoption, developer engagement, and expansion within the education segment. This is a high-ownership role for a performance-focused marketing professional who can manage full-funnel advertising strategies, optimize large-scale campaigns, and collaborate with product marketing, analytics, and creative teams to drive measurable growth.

The successful candidate will manage significant advertising budgets across multiple Google Ads platforms while applying advanced analytics, testing strategies, and optimization techniques to improve campaign performance.

Key Responsibilities

• Develop and manage full-funnel paid acquisition strategies across Search, Display, Performance Max, Video, and Demand Gen campaigns.
• Execute, monitor, and optimize Google Ads campaigns to improve CPA, ROAS, and conversion performance.
• Manage large advertising budgets and ensure effective spend allocation.
• Collaborate with product marketing, analytics, and creative teams to support growth initiatives.
• Analyze campaign data, prepare performance reports, and provide forecasting insights.
• Manage corporate Google Ads account operations, billing processes, and account governance.
• Coordinate with Google Ads representatives regarding billing, credit approvals, and account reviews.

Requirements

• 4+ years of hands-on experience managing large-scale Google Ads accounts with monthly budgets of $50K+.
• Strong expertise across Search, Performance Max, Display, Video, and Demand Gen campaigns.
• Advanced knowledge of conversion tracking, Google Analytics 4, Google Tag Manager, and attribution modeling.
• Experience with audience strategies including custom segments, in-market audiences, affinity audiences, remarketing, and Customer Match.
• Strong analytical skills with experience using Looker Studio, Excel, and Google Sheets for reporting and forecasting.
• Excellent written and verbal communication skills in English.
• Experience managing corporate Google Ads accounts with monthly invoicing and credit lines.
• Knowledge of:
  • MCC management, user access governance, and enterprise account structures.
  • Budget approval workflows, spend pacing, reconciliation, and financial reporting.
  • First-party data activation, enhanced conversions, and offline conversion imports.
• Preferred experience:
  • Marketing developer tools, SaaS products, cloud platforms, or education technology.
  • B2B and B2C acquisition campaigns, including subscription growth strategies.
  • International campaigns, multi-currency billing, and localized targeting.
• Active Google Ads certifications in Search, Display, Video, and Measurement