Manager, Google Ads

Formlabs; Somerville (MA); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Robust equity program (RSUs)

Comprehensive healthcare coverage

401K matching with financial planning

Parental Leave (up to 16 weeks)

Sabbatical Leave (up to 6 weeks)

On-site parking & commuter benefits

Healthy on-site lunches and snacks

Professional development opportunities

Unlimited 3D prints

Job summary

Formlabs in Somerville, MA seeks a Manager, Google Ads to own and optimize our global paid media strategy across Google channels. You will run campaigns, manage budgets, and use data to drive CAC/ROAS improvements.

3+ years in performance marketing, strong analytics, and hands-on Google Shopping Ads experience are required. The role emphasizes strategic and operational work in a fast-moving, ownership-driven environment.

Qualifications

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
• Deep hands-on experience managing paid media budgets in Google Shopping Ads.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display).
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets.
• Allocate spend across markets, channels, and audiences to balance growth and efficiency.
• Work with Analytics on measurement, incrementality, and attribution—and turn results into action.
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

Skills

Performance marketing

Analytics

Google Ads

Forecasting

AI tools

Tools

Google Shopping Ads

Analytics platforms

Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact:

We are seeking a highly skilled and motivated Manager, Google Ads who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What You’ll Do:

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution-and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

About You:

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
• Deep hands-on experience managing paid media budgets in Google shopping Ads.
• Strong analytical chops-you use data to decide, measure, and prioritize.
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Thrive in fast-moving, ambiguous environments with a high degree of ownership.
• Use AI tools fluently in your daily work, held to the same quality bar as your own.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan - Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course... unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is: $100,000 - $160,000 USD