Search Marketing Manager (Google ADs)

Xecutive Recruitment Inc.; Cleveland (OH); On-site; USD 80,000 - 100,000; Full time

Job summary

Xecutive Recruitment Inc. is looking for an experienced Google Ads Manager to lead strategy and campaign management. The successful candidate will develop, execute, and optimize campaigns across various Google Ads platforms, ensuring performance aligns with KPIs.

Applicants should have a minimum of 4 years of experience managing large-scale Google Ads accounts, with a solid track record in e-commerce or lead generation. Qualifications include Google Ads Certification.

Qualifications

• 4+ years of hands-on experience managing large-scale Google Ads accounts.
• Google Ads Certification and preferably Google Analytics Certification.
• Proven track record of hitting or exceeding ROAS/CPA targets.

Responsibilities

• Develop and optimize Google Ads strategies to achieve KPIs.
• Conduct thorough keyword research and competitive analysis.
• Write high-converting ad copy and run A/B tests.

Skills

Google Ads Management

Keyword Research

Performance Analysis

Analytical Skills

Campaign Optimization

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Google Analytics 4

Excel/Google Sheets

Job description

Responsibilities

• Strategy & Campaign Management: Develop, execute, and optimize comprehensive Google Ads strategies (Search, Shopping, Performance Max, Display, and Remarketing) to achieve KPIs including ROAS, CPA, CTR, conversion rate, and revenue targets.
• Keyword Research & Optimization: Conduct thorough keyword research, competitive analysis, and negative keyword management to maximize relevance and efficiency.
• Ad Creation & Testing: Write high-converting ad copy, develop extensions, and run A/B tests on headlines, descriptions, landing pages, and bids.
• Bid Management & Budgeting: Manage daily budgets, bidding strategies (manual, Smart Bidding, Target ROAS/CPA), and auction insights to improve efficiency and scale spend profitably.
• Performance Analysis: Monitor campaigns daily using Google Ads, Google Analytics 4, and other tools. Provide actionable insights, reports, and recommendations to stakeholders.
• Landing Page & Conversion Optimization: Collaborate with web and creative teams to improve Quality Score, landing page experience, and conversion funnels.
• Audience & Remarketing: Build and refine audience segments, RLSA campaigns, and customer match strategies.
• Compliance & Quality: Ensure all campaigns adhere to Google’s policies, brand guidelines, and industry regulations.
• Testing & Innovation: Stay current with Google Ads updates, beta features, and emerging paid search trends; test new tactics to maintain competitive advantage.

Qualifications & Experience

• Required:
• 4+ years of hands-on experience managing large-scale Google Ads accounts ($50K+ monthly spend preferred).
• Google Ads Certification (and preferably Google Analytics Certification).
• Proven track record of consistently hitting or exceeding ROAS/CPA targets in e-commerce, lead generation, or B2B environments.
• Strong analytical skills with experience in Google Analytics 4, Data Studio/Looker Studio, and Excel/Google Sheets.
• Deep knowledge of search intent, Quality Score factors, bidding algorithms, and attribution modeling.
• Preferred:
• Experience in [Industry – e.g., manufacturing, industrial, B2B services, e-commerce, etc.].
• Experience with Microsoft Ads, Meta Ads, or other paid channels.
• Familiarity with SEO, conversion rate optimization (CRO), and marketing automation tools.
• Experience managing agency relationships or in-house teams.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).