Google Adwords and Display Marketing Manager

3 Little Birds Interactive; Encinitas (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Ocean-view office

Great atmosphere

Competitive pay

Job summary

A technology startup in California is seeking a Google Adwords and Display Marketing Manager to drive marketing for its next generation applications. The ideal candidate will manage large scale ad campaigns, optimize media placements, and engage in fast-paced, innovative marketing strategies. With a strong background in digital marketing and analytical skills, this role offers the opportunity to make a significant impact in a growing company with abundant resources and budgets for creative marketing solutions.

Qualifications

• 3-10+ years of experience in performance-based advertising.
• Experience with optimizing landing pages for conversions.
• Expertise in RTB with DSPs and ad exchanges.

Responsibilities

• Manage and optimize existing Google AdWords & Display campaigns.
• Research and launch new Ad Networks and media placements.
• Continuously optimize and test new ad creative and landing pages.

Skills

Managing large scale Google AdWords campaigns

Research and negotiation skills

Analytical skills

Creative skills

Strong communication skills

Education

Bachelor’s degree in business, marketing, or related field

Tools

Google AdWords

RTB Platforms

Ad networks

Job description

Google Adwords and Display Marketing Manager

• Full-time

Who We are:

We’re a 2-year old, 15+ person technology startup in North County San Diego. We are well-funded, profitable, and growing fast. We’ve built or licensed a variety of software titles spanning a wide range of industries from PC security applications to social networking games. We have well over 50,000 users of our ad supported apps. We have an awesome, ocean-view office near the beach, smart co-workers, fun atmosphere, great benefits, and pay great for great work. Our users love our products and hopefully will love them even more with the new great concepts you’ll be bringing to life.

Who are we looking for? We are searching for a highly talented, experienced, ambitious, entrepreneurial-minded Google AdWords & Display Marketing Manger to join our highly agile team to market our next generation applications. The successful candidate must demonstrate a proven track record of managing large scale Google AdWords campaigns, Online Ad Networks, Exchanges, and direct media buys focused on CPA & ROI. The role requires a savvy marketer who can role up his/her sleeves to take new app ideas from concept and dry test, to launch and scale with limitless ad budgets. The role requires an entrepreneurial spirit who can research, negotiate, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast paced, dynamic professional environment. Only individuals who are detail orientated, ambitious, creative, able to think outside of the box, continually be challenged to grow their skills, want to have a direct impact on the success of the company, and aren’t afraid to step outside of their comfort zone need apply.

What will you be doing?

• Manage, report, analyze, optimize & grow existing Google AdWords & Display Campaigns
• Dry test new product ideas
• Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new Ad Networks, RTB Platforms & direct Media placements
• Optimize campaigns that work the best through new targeting, placements, other implementations, etc.
• Oversee and improve processes and systems for our display user acquisition process
• Continuously optimize and test new ad creative and landing pages. Build a formal plan to do so
• Manage a diverse portfolio of brands and websites that support them
• Be at the cutting edge of direct response online marketing with an abundance of resources and budgets
• 3-10+ years of experience acquiring users through Google AdWords, Facebook, performance based display ad networks and direct media buys
• Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats
• Experience in testing and optimizing display ad creative
• Experience with optimizing landing pages for conversions
• Experience setting up A/B split tests and Multi variant testing
• Strong communication, oral and written skills
• Strong copy writing skills
• Strong creative skills, come up with ad concepts and work with designer to bring to life
• Experience in the industry is a plus (Desktop Application Download space)
• Bachelor’s degree (preferably in business, marketing, or a related field)
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
• Exceptional analytic and strategic thinking skills