Global Tech Partner Marketing Leader

Hibob Inc.; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity in global growth

401(k) with company match

$2,500 employee referral bonus

Medical/Dental/Vision coverage

Wellness stipend and Headspace

Home office allowance

Generous PTO and company holidays

Dog friendly office

Job summary

HiBob is hiring a Senior Global Technology Partner Marketing Manager to lead the marketing strategy for the Technology Partner ecosystem and Bob Marketplace. You will create scalable frameworks and drive joint value propositions with partners, products, and sales teams across regions.

You will own go-to-market programs spanning launches, content, digital, ABM, events, and customer stories, while optimizing ROI and pipeline impact on a global scale.

Qualifications

• 7+ years specifically in Partner Marketing, with significant experience marketing with Technology, ISV, Marketplace, Integration, or ecosystem partners.
• Strong Product Marketing expertise and demonstrated ability to understand two technologies, identify where their value intersects, and translate that into differentiated customer-facing positioning and joint GTM strategy.
• Experience owning partner marketing strategy across multiple regions or global markets, balancing global consistency with regional relevance.
• Demonstrated success developing integrated partner campaigns that contribute to qualified leads, pipeline, and revenue.

Responsibilities

• Shape the global Tech Partner strategy: Own the global marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace, defining partner, market, and investment priorities.
• Turn integrations into compelling joint stories: Define joint value propositions, positioning, use cases, and differentiation with Product Marketing, Product, and Technology Partners.
• Build go-to-market programs that create demand: Develop strategic plans with priority partners and turn them into repeatable, integrated GTM programs across launches, content, digital, ABM, events, thought leadership, customer stories, and partner channels.
• Orchestrate globally and optimize for impact: Translate strategy into locally relevant execution across North America, EMEA, and APJ; manage measurement and resource allocation.

Skills

Partner marketing

Product marketing

Global markets

Cross-functional leadership

Data-driven

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM (Salesforce)

Marketing automation (HubSpot)

Job description

HiBob is hiring a Senior Global Technology Partner Marketing Manager to lead the marketing strategy for the Technology Partner ecosystem and Bob Marketplace. You will create scalable frameworks and drive joint value propositions with partners, products, and sales teams across regions.

You will own go-to-market programs spanning launches, content, digital, ABM, events, and customer stories, while optimizing ROI and pipeline impact on a global scale.