Partner Marketing Manager - EST

XYZ Venture Capital; United States; Hybrid; USD 95,000 - 130,000; Full time

Job summary

HiBob is seeking a Partner Marketing Manager for North America to grow our Partner Ecosystem across HR Consultants, Advisors, Brokers and Accountants. This full-funnel role covers partner acquisition, activation, and co-marketing programs that generate qualified leads and pipeline.

The role emphasizes ecosystem value, partner engagement, and joint market approaches. Strong preference for NYC metro candidates, with remote options for Eastern Time Zone elsewhere.

Qualifications

• 5+ years in Partner Marketing, ideally B2B SaaS, HR tech, or ecosystem-led business.
• Experience building and executing full-funnel partner marketing programs.
• Experience with channel, advisory, consulting, services, or referral partner models.

Responsibilities

• Develop full-funnel acquisition strategies to attract high-value partners across HR Consultants, Advisors, Brokers and Accountants.
• Create and manage partner communications, events, enablement, and experiences to deepen engagement.
• Lead joint co-marketing programs across content, digital, events, paid media and thought leadership.
• Own execution from strategy to launch, manage stakeholders, timelines, budgets, and results.
• Collaborate with Partner Managers, Sales, and Marketing to align regional priorities and bring programs to market.

Skills

Partner Marketing

Full-funnel programs

Channel/advisory models

Demand generation

Co-marketing strategies

Cross-functional collaboration

Data-driven

Communication

Proactive mindset

Relationship building

Project management

Job description

It’s an exciting time to join HiBob. Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.

HiBob is looking for a Partner Marketing Manager, North America to help build and grow our Partner Ecosystem across HR Consultants and Advisors, Brokers and Accountants.

This is a full-funnel partner marketing role spanning the entire partner journey, from attracting and acquiring the right new partners, to engaging and activating them once they join, to building co-marketing programs that generate qualified leads and pipeline.

This role is ideal for a partner marketer who knows that great ecosystem marketing is about more than running campaigns. It’s about building the right partner community, creating value that keeps partners engaged, and finding meaningful ways to go to market together.

What success looks like:

You’ll help HiBob build a larger, more engaged, and more productive North America Partner Ecosystem. Success means we’re not simply doing more partner marketing. We’re building a stronger ecosystem where partners understand how to grow with HiBob, have the tools and experiences to do it, and are actively creating business with us.

Strong preference for candidates based in the NYC metro area who can work from the office two days per week. Exceptional candidates located elsewhere in the Eastern Time Zone may be considered for remote work.

Build the North America Partner Ecosystem:

Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants. Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.

Engage and activate partners:

Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value for their clients and businesses.

Create pipeline with partners:

Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership. Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.

Own execution and performance:

Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution. Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.

Drive cross-functional alignment:

Partner closely with Partner Managers and Sales to align regional priorities, while orchestrating Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams to bring programs to market.

• Physically located in EST. We cannot consider exceptions at this time.
• 5+ years of dedicated Partner Marketing experience, ideally within B2B SaaS, HR technology, professional services, or another ecosystem-led business.
• Demonstrated experience building and executing full-funnel partner marketing programs, from partner acquisition and engagement through partner-led demand generation.
• Experience working directly with channel, advisory, consulting, services, referral, or similar partner models.
• Strong demand generation instincts and experience developing campaigns designed to produce measurable leads and pipeline.
• Ability to understand how different partners reach and influence their audiences and translate those strengths into effective co-marketing strategies.
• Strong project management skills with the ability to independently move multiple programs from strategy to execution.
• Comfortable working directly with partners and building productive relationships with external stakeholders.
• Strong cross-functional collaborator who can align Partner Managers, Sales, and Marketing teams around shared priorities.
• Data-driven and commercially minded, with experience using campaign and pipeline performance to make decisions and improve results.
• Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling partner messaging.
• A proactive, creative mindset—you see gaps, bring forward ideas, and take ownership of turning them into action.