Global Social Media & Influencer Strategy Director

Gap Inc; Sacramento (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Gap Inc. is seeking a Global Director of Social Media and Influencer Marketing to lead a social-first, creative engine across the brand.

You will oversee high-impact campaigns, talent partnerships, and a global team to translate brand objectives into viral moments and measurable business impact. You'll collaborate with Creative, Brand, PR, and Copy teams, shaping social content with premium taste and cultural resonance across organic and paid channels.

Qualifications

• 10+ years in marketing with a focus on social media and influencer functions.
• Experience leading global, cross-functional teams.
• Proven track record in developing social-first campaigns and partnerships.

Responsibilities

• Build multi-channel organic social strategy prioritizing storytelling.
• Lead social-first campaigns and seasonal storytelling to drive organic reach.
• Develop and manage a global influencer strategy and partnerships.
• Oversee budget and agency relationships for social and influencer programs.

Skills

Social Media Strategy

Influencer Marketing

Leadership

Content Ideation

Cross-functional Collaboration

Analytics & Insights

Brand Storytelling

Tools

CreatorIQ

Tribe Dynamics

Dash Hudson

Campaign Planning Tools

Job description

Gap Inc. is seeking a Global Director of Social Media and Influencer Marketing to lead a social-first, creative engine across the brand.

You will oversee high-impact campaigns, talent partnerships, and a global team to translate brand objectives into viral moments and measurable business impact. You'll collaborate with Creative, Brand, PR, and Copy teams, shaping social content with premium taste and cultural resonance across organic and paid channels.