Global Social Media & Influencer Architect

BoF Careers; San Francisco (CA); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Competitive PTO

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical, dental, vision

Job summary

Banana Republic is seeking a Global Director of Social Media and Influencer Marketing to drive the brand’s cultural relevance and digital storytelling. You will lead a global team to develop breakthrough, social-first campaigns and strategic high-tier talent partnerships, shaping content from lo-fi TikToks to premium global campaigns.

The role demands leadership, strong communication, and a discerning editor’s eye to ensure content aligns with brand DNA across the social ecosystem.

Qualifications

• 12+ years of marketing experience with 8+ years leading Social Media and Influencer functions, preferably in fashion.
• Strong leadership, communication, and influencing skills.
• Proven track record in driving creative social campaigns and talent/celebrity relationships.
• Experience managing teams and building a collaborative creative environment.
• Deep knowledge of paid social, influencer seeding, and affiliate strategies.

Responsibilities

• Build a multi-channel organic social media strategy prioritizing storytelling.
• Lead high-impact, social-first campaigns and seasonal storytelling.
• Partner with Creative, Brand, PR and Copy teams to ensure premium, on-brand content.
• Curate a global influencer strategy and notable creator relationships.
• Oversee social and influencer budgets and agency partnerships.
• Collaborate on events and launches to translate digital buzz into real-world relationships.

Skills

Social Media Leadership

Influencer Marketing

Team Leadership

Strategic Marketing

Analytics & Reporting

Creative Storytelling

Paid Social & Affiliate Strategy

Data-driven decision making

Tools

CreatorIQ

Tribe Dynamics

Dash Hudson

Job description

Banana Republic is seeking a Global Director of Social Media and Influencer Marketing to drive the brand’s cultural relevance and digital storytelling. You will lead a global team to develop breakthrough, social-first campaigns and strategic high-tier talent partnerships, shaping content from lo-fi TikToks to premium global campaigns.

The role demands leadership, strong communication, and a discerning editor’s eye to ensure content aligns with brand DNA across the social ecosystem.