Director, Global Social Media & Influencer Strategy

Banana Republic; New York (NY); Sur place; USD 175 000 - 228 000; Plein temps

Avantages offerts par ce poste

Merchandise discount

Paid time off

Volunteer hours

401(k) match

Employee stock purchase plan

Medical/dental/vision/life insurance

Résumé du poste

Banana Republic seeks a Global Director of Social Media and Influencer Marketing to be the brand's digital storyteller, leading a global team to translate brand objectives into viral moments and meaningful business results.

You will oversee breakthrough campaigns, strategic high-tier talent partnerships, and a social-first creative engine, collaborating with Creative, Brand, PR and Copy to ensure premium content—from lo-fi TikTok clips to high-production campaigns—reflects aspirational,

Qualifications

• 12+ years of marketing experience, with at least 8+ years leading Social Media and Influencer functions preferably within fashion.
• Proven track record of driving creative social campaigns, talent and celebrity relationships.
• 5+ years of experience managing teams and leading creative environments. (Within the context of the role)

Responsabilités

• Build a multi-channel organic social media strategy prioritizing storytelling.
• Lead high-impact social-first campaigns and seasonal storytelling.
• Partner with Creative, Brand, PR and Copy teams to develop social content with premium taste and visual excellence.
• Curate a global influencer strategy with creators, celebrities, and tastemakers.
• Influence annual planning and ensure social-first assets are planned at season start.

Connaissances

Social Media Leadership

Influencer Relationships

Content Creative Oversight

Team Leadership

Data Analytics

Outils

CreatorIQ

Tribe Dynamics

Dash Hudson

Description du poste

Banana Republic seeks a Global Director of Social Media and Influencer Marketing to be the brand's digital storyteller, leading a global team to translate brand objectives into viral moments and meaningful business results.

You will oversee breakthrough campaigns, strategic high-tier talent partnerships, and a social-first creative engine, collaborating with Creative, Brand, PR and Copy to ensure premium content—from lo-fi TikTok clips to high-production campaigns—reflects aspirational,