Global Social & Influencer Marketing Director

Gap Inc.; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Gap Inc. seeks a Global Director of Social Media and Influencer Marketing to lead the brand’s social storytelling, influencer partnerships, and creative engine across markets.

You will guide a global team, transforming brand objectives into viral moments that enhance brand heat and commercial outcomes. The ideal candidate has 12+ years in marketing, 8+ years leading social media and influencer functions—preferably in fashion—plus a track record of building talent relationships, paid social, and

Qualifications

• 12+ years of marketing experience with a focus on social media and influencer functions.
• 8+ years in leading social media and influencer teams, preferably in fashion.
• Proven ability to drive creative social campaigns and talent relationships.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Build multi-channel organic social media strategy prioritizing storytelling.
• Lead concepts and execution of social-first campaigns and seasonal storytelling.
• Partner with Creative, Brand, PR and Copy teams to develop social content with premium taste.
• Curate a global influencer strategy with a circle of creators and tastemakers.
• Influence annual planning and ensure social assets are conceived at season start.
• Collaborate with franchise partners and agencies for synchronized launches.
• Establish KPIs and use analytics to optimize ROI.
• Oversee global social and influencer budget and external agency relationships.
• Execute social, launch events, and experiential activations translating buzz to brand relationships.

Skills

Social media

Influencer marketing

Leadership

Team management

Digital storytelling

Paid social

Analytics

Strategic thinking

Communication

Education

Marketing leadership experience

Tools

CreatorIQ

Tribe Dynamics

Dash Hudson

Job description

Gap Inc. seeks a Global Director of Social Media and Influencer Marketing to lead the brand’s social storytelling, influencer partnerships, and creative engine across markets.

You will guide a global team, transforming brand objectives into viral moments that enhance brand heat and commercial outcomes. The ideal candidate has 12+ years in marketing, 8+ years leading social media and influencer functions—preferably in fashion—plus a track record of building talent relationships, paid social, and