Global Social Media & Influencer Architect

Banana Republic; New York (NY); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical insurance

Job summary

Banana Republic in the United States seeks a Global Director of Social Media and Influencer Marketing to lead a social-first strategy and a global team. This role blends creative storytelling with data-driven execution to elevate brand heart and commercial impact across the social ecosystem.

You will drive breakthrough campaigns, top-tier talent partnerships, and cross-functional collaboration with Creative, Brand, PR and Copy, maintaining premium, aspirational content and strong brand DNA.

Qualifications

• 12+ years of marketing experience with a focus on social media and influencer functions.
• 8+ years of leading social media and influencer teams, preferably in fashion.
• Exceptional leadership, communication and ability to drive cultural relevance.
• Proven track record in creative social campaigns and talent relationships.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Build multi-channel organic social strategy prioritizing storytelling.
• Lead social-first campaigns and seasonal storytelling to drive reach.
• Collaborate with Creative, Brand, PR and Copy to ensure premium content.
• Curate a global influencer strategy with top creators and celebrities.
• Manage annual planning and ensure assets are concepted early in seasons.
• Oversee global launches with cross-functional teams and agencies.
• Set KPIs, use analytics to optimize ROI, and manage budgets.

Tools

CreatorIQ

Tribe Dynamics

Dash Hudson

Job description

Banana Republic in the United States seeks a Global Director of Social Media and Influencer Marketing to lead a social-first strategy and a global team. This role blends creative storytelling with data-driven execution to elevate brand heart and commercial impact across the social ecosystem.

You will drive breakthrough campaigns, top-tier talent partnerships, and cross-functional collaboration with Creative, Brand, PR and Copy, maintaining premium, aspirational content and strong brand DNA.