Global Social Media & Influencer Leader

Banana Republic; San Francisco (CA); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) plan

Employee stock purchase plan

Insurance package

Job summary

Banana Republic seeks a Global Director of Social Media and Influencer Marketing to lead our digital storytelling across the social ecosystem. You will guide multi-channel organic and paid strategies, manage partnerships with influencers and celebrities, and drive high-impact campaigns that translate into brand heat and commercial success.

You will oversee a global team, collaborate with Creative, Brand and PR, and maintain a premium, editor's eye for content, ensuring every asset is on-brand

Qualifications

• 12+ years of marketing experience with a focus on social media and influencer marketing.
• Proven track record leading global teams and campaigns in fashion or lifestyle brands.
• Strong ability to translate brand objectives into social-first strategies.

Responsibilities

• Build and lead a global social media and influencer program.
• Oversee creative, brand, PR, and copy collaboration for social storytelling.
• Drive KPI-driven social campaigns and budget management.

Skills

Social Media Leadership

Influencer Marketing

Team Leadership

Content Strategy

Data Analytics

Job description

Banana Republic seeks a Global Director of Social Media and Influencer Marketing to lead our digital storytelling across the social ecosystem. You will guide multi-channel organic and paid strategies, manage partnerships with influencers and celebrities, and drive high-impact campaigns that translate into brand heat and commercial success.

You will oversee a global team, collaborate with Creative, Brand and PR, and maintain a premium, editor's eye for content, ensuring every asset is on-brand