Global Social Media & Influencer Director

Banana Republic; San Francisco (CA); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

401(k) matching

Employee stock purchase plan

Health insurance

Job summary

Banana Republic in San Francisco seeks the Global Director of Social Media and Influencer Marketing to lead our social storytelling and influencer partnerships. You will shape campaigns, manage a global team, and partner across Creative, Brand, PR, and Copy to deliver premium, culturally resonant content that drives brand heat and commercial success.

You will own an ambitious multi-channel strategy, curate a top-tier creator network, oversee budgets, and translate brand objectives into viral

Qualifications

• 12+ years of marketing experience, with 8+ years leading Social Media and Influencer functions, preferably in fashion.
• Strong leadership, communication and influencing skills with a track record of high-impact campaigns.
• Experience managing global teams, budgets, and cross-functional partnerships.

Responsibilities

• Build and lead a multi-channel organic social strategy focused on storytelling.
• Oversee high-impact social-first campaigns and influencer partnerships across the globe.
• Collaborate with Creative, Brand, PR and Copy to deliver premium content aligned with brand DNA.
• Curate an elite influencer network including creators, celebrities, and tastemakers.
• Guide annual planning and seasonally driven social assets from concept to execution.
• Coordinate with franchises, cross-functional teams and agencies for global launches.
• Set KPIs, apply analytics, and optimize ROI for social programs.
• Oversee global social/influencer budget and external agencies for efficiency.
• Drive social and experiential activations bridging digital and real-world brand relationships.

Skills

Social media leadership

Influencer marketing

Team leadership

Strategic storytelling

Tools

CreatorIQ

Tribe Dynamics

Dash Hudson

Job description

Banana Republic in San Francisco seeks the Global Director of Social Media and Influencer Marketing to lead our social storytelling and influencer partnerships. You will shape campaigns, manage a global team, and partner across Creative, Brand, PR, and Copy to deliver premium, culturally resonant content that drives brand heat and commercial success.

You will own an ambitious multi-channel strategy, curate a top-tier creator network, oversee budgets, and translate brand objectives into viral