Global Social Media & Influencer Director

BoF Careers; New York (NY); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Competitive PTO

Volunteer hours

401(k) with company match

Job summary

Banana Republic, a storytelling-driven fashion brand, seeks a Global Director of Social Media and Influencer Marketing to lead a social-first, culturally resonant strategy. You will oversee campaigns, talent partnerships, and a creative engine that translates digital buzz into real-world impact across the brand.

You will manage a global team, drive high-scale collaborations, and ensure premium content quality from lo-fi TikToks to high-production campaigns while aligning with business goals and

Qualifications

• 12+ years of marketing experience with 8+ years leading Social Media and Influencer functions, preferably in fashion.
• Proven track record driving creative social campaigns, talent and celebrity relationships.
• 5+ years of experience managing teams and building collaborative, high-performing environments.
• Strong knowledge of paid social, influencer seeding, and affiliate strategies.

Responsibilities

• Build a multi-channel organic social media strategy prioritizing storytelling.
• Lead concepting and execution of high-impact, social-first campaigns and seasonal storytelling.
• Partner with Creative, Brand, PR and Copy teams to develop social content with exceptional taste and visual excellence.
• Curate an elite global influencer strategy and inner circle of creators, celebrities, and tastemakers.
• Influence annual planning and ensure social-first assets are conceived at season start.
• Collaborate with global franchise partners and cross-functional teams for synchronized launches.
• Establish KPIs and use analytics to optimize ROI of social programming.
• Oversee global social and influencer budget and manage external agencies.
• Partner cross-functionally to execute social, launch events and activations.

Skills

Social media strategy

Influencer partnerships

Leadership

Analytics

Content storytelling

Tools

CreatorIQ

Tribe Dynamics

Dash Hudson

Job description

Banana Republic, a storytelling-driven fashion brand, seeks a Global Director of Social Media and Influencer Marketing to lead a social-first, culturally resonant strategy. You will oversee campaigns, talent partnerships, and a creative engine that translates digital buzz into real-world impact across the brand.

You will manage a global team, drive high-scale collaborations, and ensure premium content quality from lo-fi TikToks to high-production campaigns while aligning with business goals and