Global SEM Growth Lead - B2B SaaS

Rippling; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Rippling is seeking an experienced Senior SEM leader to own end-to-end paid search for international markets across Google, Bing, and regional engines. You will shape strategy, budgets, and experimentation to drive pipeline growth.

You will collaborate with BU Growth, Marketing Operations, Analytics, and cross-functional partners to scale international SEM, transition campaigns in-house, and push for efficient, measurable results.

Qualifications

• 4–8+ years of hands-on SEM/Performance Marketing, ideally within B2B SaaS.
• Deep expertise in Google Ads and Microsoft Ads/Bing, including targeting, bidding, conversion tracking, reporting, and campaign architecture.
• Experience managing multi-million dollar budgets and optimizing toward pipeline metrics.
• Strong strategic thinking with the ability to build roadmaps and size opportunities using data tools.
• High-agency mindset with the ability to move fast, prioritize ruthlessly, and iterate.
• Excellent communication skills to run working sessions and present results to leadership.
• Bonus: experience with CAPI/server-side tracking, offline conversion imports, value-based bidding, international SEM.

Responsibilities

• Own SEM Strategy & Execution: Manage end-to-end paid search strategy for international markets, hitting pipeline and efficiency targets while owning budget allocation and optimization.
• Develop Market-Specific Growth Plans: Build SEM strategies accounting for local demand, search behavior, language/localization needs, and regional search engine nuances.
• Drive Experimentation: Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses and competitive dynamics.
• Stakeholder Management: Partner with BU stakeholders to align on priorities, budget tradeoffs, and the roadmap for scaling International SEM.
• Advanced Platform Adoption: Drive testing and adoption of advanced Google Ads capabilities, including PMAX, audience strategies, AI Max, and smart bidding.
• Improve the Full SEM Growth Loop: Collaborate with CRO, web, and product marketing to improve landing page relevance and downstream lead quality.
• Cross-Functional Collaboration: Work with Analytics, Finance, Sales, CRO, and channel teams to identify growth opportunities and connect SEM strategy to business priorities.
• Agency Transition: Lead transition of day-to-day campaign management from external agency to internal ownership.

Skills

Extensive SEM experience

Platform mastery

Budget management

Analytical thinking

Bias to action

Cross-functional communication

Bonus skills

Tools

Google Ads

Microsoft Ads / Bing

SQL

Tableau

Google Sheets

Job description

Rippling is seeking an experienced Senior SEM leader to own end-to-end paid search for international markets across Google, Bing, and regional engines. You will shape strategy, budgets, and experimentation to drive pipeline growth.

You will collaborate with BU Growth, Marketing Operations, Analytics, and cross-functional partners to scale international SEM, transition campaigns in-house, and push for efficient, measurable results.