Senior SEM Lead: B2B/B2C Growth & Search Strategy

LE130 Unity Technologies SF; New York (NY); Presencial; USD 98.000 - 148.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive health insurance

Competitive retirement plans

Generous vacation days

Stock ownership plan

Commuter subsidy

Descripción de la vacante

Unity Technologies SF is seeking a sharp, data-driven SEM leader to own and scale paid search across B2B and B2C product lines. You will drive strategy and execution for Google and Bing campaigns, own budget management, and report on SEM KPIs to inform marketing and business stakeholders.

You will collaborate with integrated marketing, product marketing, and revenue teams to ensure a cohesive, full-funnel approach and stay ahead of AI-driven search shifts.

Formación

• 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment.
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture.
• Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders.
• Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix.
• Strong communicator who works well in cross-functional, fast-moving environments.
• Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus.
• Experience with Semrush, Profound, SA360

Responsabilidades

• Own SEM strategy, execution, and optimization across Google and Bing across multiple business units.
• Define and report on SEM KPIs; translate performance data into actionable insights for stakeholders.
• Build and manage campaigns with distinct audiences and goals across B2B and B2C.
• Partner with performance marketing on integrated paid media strategy and cross-channel planning.
• Collaborate with content and product marketing to ensure message consistency from search to landing page.
• Stay current on search trends and AI-driven search shifts (SGE) and share insights with the team.

Conocimientos

SEM strategy

Google Ads

Microsoft Advertising

attribution

bidding strategies

campaign architecture

reporting

paid social

programmatic

CRM (Salesforce/Eloqua)

Semrush

Profound

SA360

Herramientas

Google Ads

Microsoft Advertising

SA360

Semrush

Profound

Salesforce

Eloqua

Descripción del empleo

Unity Technologies SF is seeking a sharp, data-driven SEM leader to own and scale paid search across B2B and B2C product lines. You will drive strategy and execution for Google and Bing campaigns, own budget management, and report on SEM KPIs to inform marketing and business stakeholders.

You will collaborate with integrated marketing, product marketing, and revenue teams to ensure a cohesive, full-funnel approach and stay ahead of AI-driven search shifts.