Growth Manager, SEM (International)

Rippling; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Rippling is seeking an experienced Senior SEM leader to own end-to-end paid search for international markets across Google, Bing, and regional engines. You will shape strategy, budgets, and experimentation to drive pipeline growth.

You will collaborate with BU Growth, Marketing Operations, Analytics, and cross-functional partners to scale international SEM, transition campaigns in-house, and push for efficient, measurable results.

Qualifications

• 4–8+ years of hands-on SEM/Performance Marketing, ideally within B2B SaaS.
• Deep expertise in Google Ads and Microsoft Ads/Bing, including targeting, bidding, conversion tracking, reporting, and campaign architecture.
• Experience managing multi-million dollar budgets and optimizing toward pipeline metrics.
• Strong strategic thinking with the ability to build roadmaps and size opportunities using data tools.
• High-agency mindset with the ability to move fast, prioritize ruthlessly, and iterate.
• Excellent communication skills to run working sessions and present results to leadership.
• Bonus: experience with CAPI/server-side tracking, offline conversion imports, value-based bidding, international SEM.

Responsibilities

• Own SEM Strategy & Execution: Manage end-to-end paid search strategy for international markets, hitting pipeline and efficiency targets while owning budget allocation and optimization.
• Develop Market-Specific Growth Plans: Build SEM strategies accounting for local demand, search behavior, language/localization needs, and regional search engine nuances.
• Drive Experimentation: Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses and competitive dynamics.
• Stakeholder Management: Partner with BU stakeholders to align on priorities, budget tradeoffs, and the roadmap for scaling International SEM.
• Advanced Platform Adoption: Drive testing and adoption of advanced Google Ads capabilities, including PMAX, audience strategies, AI Max, and smart bidding.
• Improve the Full SEM Growth Loop: Collaborate with CRO, web, and product marketing to improve landing page relevance and downstream lead quality.
• Cross-Functional Collaboration: Work with Analytics, Finance, Sales, CRO, and channel teams to identify growth opportunities and connect SEM strategy to business priorities.
• Agency Transition: Lead transition of day-to-day campaign management from external agency to internal ownership.

Skills

Extensive SEM experience

Platform mastery

Budget management

Analytical thinking

Bias to action

Cross-functional communication

Bonus skills

Tools

Google Ads

Microsoft Ads / Bing

SQL

Tableau

Google Sheets

Job description

About the role

Scaling to $1B ARR and beyond means we need operators who can drive outsized returns from paid search — and that’s where you come in.

At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving qualified leads. In SEM, that means using data to identify growth opportunities, turning them into testable hypotheses, scaling what works, and applying deep channel expertise to keep the program running efficiently.

In this role, you will own end-to-end paid SEM strategy and execution for Rippling’s International suite across Google, Bing, and key regional search engines. This is a unique opportunity to support the build and scale of Rippling’s international search engine marketing function in-house – transitioning ownership from an external agency and helping to establish the operational rigor, experimentation framework, and optimization strategy needed to drive efficient growth across highly competitive global markets.

You’ll work at the intersection of strategy, analytics, and execution, partnering closely with Business Unit (BU) Growth leads, Marketing Operations, Analytics, and other cross-functional stakeholders to unlock pipeline growth at scale. Reporting directly to the Director of Search Marketing, you’ll play a critical role in shaping Rippling’s global growth strategy and expanding our reach across international markets.

What you will do

• Own SEM Strategy & Execution: Manage the end-to-end paid search strategy for international markets, hitting pipeline and efficiency targets while owning budget allocation and optimization.
• Develop Market-Specific Growth Plans : Build SEM strategies that account for local demand, search behavior, competitive dynamics, language/localization needs, and regional search engine nuances.
• Drive Experimentation: Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses and competitive dynamics.
• Stakeholder Management: Partner with BU stakeholders to align on priorities, budget tradeoffs, performance trends, and the roadmap for scaling International SEM.
• Advanced Platform Adoption: Drive the testing and adoption of advanced Google Ads capabilities, including PMAX, audience strategies, AI Max, and smart bidding approaches.
• Improve the Full SEM Growth Loop : Partner with CRO, web, and product marketing teams to improve landing page relevance, conversion rate, and downstream lead quality.
• Cross-Functional Collaboration: Partner with Analytics, Finance, Sales, CRO, and channel teams to identify growth opportunities and connect SEM strategy to broader business priorities.
• Agency Transition: Lead the transition of day-to-day campaign management from the external agency to internal ownership.

What you will bring

• Extensive SEM Experience: 4–8+ years of hands-on experience in Search Engine Marketing or Performance Marketing, ideally within B2B SaaS.
• Platform Mastery: Deep expertise in Google Ads and Microsoft Ads/Bing, including targeting, bidding, conversion tracking, reporting, and campaign architecture.
• Proven Track Record: Experience managing multi-million dollar budgets and optimizing toward pipeline metrics rather than just lead volume.
• Analytical Rigor: Strong strategic thinking with the ability to build roadmaps, size opportunities, and use data tools (Google Sheets, SQL, or BI tools like Tableau) to tell a clear performance story.
• Bias to Action: A high-agency mindset with the ability to move fast, prioritize ruthlessly, and iterate without waiting for perfect information.
• Cross-Functional Proficiency: Excellent communication skills to run working sessions and present results to leadership.
• Bonus Skills: Experience with CAPI/server-side tracking, offline conversion imports, value-based bidding, international SEM, regional search engines, and using AI tools for workflow automation.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee’s role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.