Global Search Ads Product & Ops Leader

TikTok; San Jose (CA); On-site; USD 128,000 - 290,000; Full time

Job summary

TikTok is seeking a Global Product Solutions and Operations Manager for the Search Ads vertical. You will set the go-to-market and growth strategy across regions, partnering with product and regional teams to align on direction and close gaps in the offering.

You will lead market assessments, define targets by vertical and region, and drive cross-functional execution to meet advertiser needs and competitive goals. This role emphasizes strategic positioning and collaboration across orgs.

Qualifications

• BA/BS degree or above.
• 5+ years in the digital advertising industry with a focus on Search Ads.
• Experience partnering with product teams to bring market solutions for sellers.
• Strong knowledge of sales and marketing processes.
• Solid understanding of the competitive Search Ads landscape.
• Experience using Search Ads products from major platforms (Facebook, Google, Twitter, Amazon, etc.).
• Knowledge of advertiser needs for organic search and best practices.
• Experience collaborating on cross-functional teams to drive results and global launches.
• Ability to build business cases from market research and analysis.
• Global roles experience; product marketing in web/mobile advertising and paid search.

Responsibilities

• Lead market assessment, quantitative and qualitative feedback; define go-to-market and product growth strategy for TikTok Search Ads.
• Partner with regional teams, sales and stakeholders to capture pain points and prioritize product requirements.
• Demonstrate strong understanding of the broader advertising ecosystem to position TikTok Search Ads strategically.
• Set and own vertical-region product growth targets and ensure flawless execution against the strategy.
• Support alpha and beta programs for Search Ads solutions and new features.
• Communicate value propositions and create effective collateral for vertical stakeholders.
• Support sales pitches, deep-dive accounts, workshops and T2T for large clients.
• Drive product adoption and usage through market strategy and product support.
• Develop understanding of nascent TikTok Search Ads solutions to meet customer goals.

Skills

5+ years digital advertising

Product partnerships

Sales & marketing processes

Competitive landscape

Search Ads platforms

Organic search needs

Global launches

Business case development

Global roles

Product marketing

Monetization products

Influence PM decisions

Stakeholder influence

Education

BA/BS degree or above

Job description

TikTok is seeking a Global Product Solutions and Operations Manager for the Search Ads vertical. You will set the go-to-market and growth strategy across regions, partnering with product and regional teams to align on direction and close gaps in the offering.

You will lead market assessments, define targets by vertical and region, and drive cross-functional execution to meet advertiser needs and competitive goals. This role emphasizes strategic positioning and collaboration across orgs.