Senior Search Ads Ops & Optimization Specialist

TikTok; San Jose (CA); On-site; USD 69,000 - 151,000; Full time

Job summary

TikTok is seeking a Product Operations professional to support search ads optimization and labeling initiatives in the United States. The role collaborates with PM and RD teams to understand requirements, drive improvements, and align delivery metrics with business goals.

You will implement proactive operational plans, establish SOPs, and coordinate internal and external resources to ensure quality and timely execution while leveraging data-driven insights to resolve issues and optimize

Qualifications

• Bachelor's degree or above is required.
• Minimum of 3 years of work experience in product operation within the Tech area.
• General knowledge about Search Engineering/Search engines/ Search Advertising and Search related strategies.
• Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions.

Responsibilities

• Keep up to date with the latest trends and best practices in the search ads business and the search engine industry.
• Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimization of key product and delivery metrics.
• Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals.
• Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness.
• Identify and resolve problems that occur during project execution using data-driven insights and creative solutions.
• Cooperate with labelling vendors to ensure alignment with overall delivery standards.
• Report, analyze, and provide insights to optimize our operational process.
• Any additional responsibilities that are not specifically listed above.

Skills

Product operations

Data-driven decisions

Bilingual English/Chinese

Education

Bachelor's degree or above

Job description

TikTok is seeking a Product Operations professional to support search ads optimization and labeling initiatives in the United States. The role collaborates with PM and RD teams to understand requirements, drive improvements, and align delivery metrics with business goals.

You will implement proactive operational plans, establish SOPs, and coordinate internal and external resources to ensure quality and timely execution while leveraging data-driven insights to resolve issues and optimize