Global Product Solutions and Operations Manager, Search Ads Vertical

TikTok; San Francisco (CA); On-site; USD 128,000 - 290,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Wellbeing benefits

10 paid holidays

Paid sick days

Job summary

TikTok is hiring a Global Product Solutions and Operations Manager for the Search Ads vertical in San Francisco. You will lead market assessments, set regional growth targets, and partner with regional teams to drive product adoption.

This role focuses on strategy, collaboration with sales, and shaping product direction across markets. The position requires 5+ years in digital advertising with Search Ads experience, strong stakeholder management, and a commercial mindset to influence product

Qualifications

• BA/BS degree or above.
• 5+ years in digital advertising across search, marketplace, social, display or ad networks.
• Experience partnering with product teams to bring solutions for sellers.
• Strong knowledge of sales and marketing processes.
• Strong knowledge of the competitive landscape of Search Ads.
• Experience using Search Ads products from major platforms.
• Knowledge of advertiser needs for organic search.

Responsibilities

• Lead market assessment, analytics and feedback; define go-to-market for TikTok Search Ads.
• Partner with regional teams and stakeholders to prioritize solutions.
• Understand ad ecosystem; develop strategic positioning and feedback.
• Set and own product growth targets by vertical and region.
• Support alpha/beta programs for Search Ads features.
• Communicate value propositions and create collateral for products.
• Support sales pitches, workshops and large-client engagements.
• Drive product adoption and usage through market strategy support.
• Develop understanding of nascent TikTok Search Ads solutions.

Skills

Market analysis

Cross-functional collaboration

Product growth strategy

Search Ads knowledge

Stakeholder management

Advertising ecosystem

Competitive analysis

Education

BA/BS degree or above

Job description

Global Product Solutions and Operations Manager, Search Ads Vertical

Responsibilities

• Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent your responsible vertical across all regions internally with PM and Engineering teams, and define the go-to-market and product growth strategy for TikTok's ever-evolving Search Ads product.
• Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
• Demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
• Set and own the product growth target by vertical by region and ensure flawless execution and operations against the strategy.
• Support alpha and beta programs for our Search Ads solutions and new features.
• Communicate the value proposition of new products to vertical stakeholders and ensure that effective collateral and packages are created.
• Support sales pitching, account deep dive, workshop and T2T for large clients under your responsible verticals.
• Drive product adoption and usage rates by supporting key market strategy and effective product support.
• Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Qualifications

Minimum Qualifications:

• BA/BS degree or above.
• 5+ years of experience within the digital advertising industry across search, marketplace, social, display, direct response, and/or ad networks with a keen understanding of Search Ads.
• Experience partnering with product teams to identify and bring to market solutions for sellers.
• Strong knowledge of sales and marketing processes.
• Strong knowledge of the competitive landscape of Search Ads.
• Experience using Search Ads products from Facebook, Google, Twitter, Amazon, etc.
• Knowledge of advertiser needs for organic search and best practices.

Preferred Qualifications:

• Experience collaborating with cross‑functional teams to drive results, developing and executing against global launch plans to bring products to market.
• A commercial mindset with experience building business cases from market research and analysis.
• Experience in global roles.
• Product marketing experience in web & mobile advertising and paid search, and successfully contributing at both strategic and tactical levels.
• Strong knowledge across key areas of monetization products including ads delivery, keyword bidding, search algo, targeting, privacy, brand safety, and suitability.
• Experience in influencing product management decisions.
• Experience in influencing behavior change of key stakeholders at a variety of levels within an organization.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Job Information

Base salary range: $128,000 – $290,160 annually (variations based on qualifications, skills, and location). Additional compensation may include discretionary bonuses and restricted stock units. Benefits encompass medical, dental, and vision insurance, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 paid personal days.