Product Marketing Lead: GTM & NA Ad-Ecommerce

TikTok; New York (NY); On-site; USD 159,000 - 360,000; Full time

Job summary

TikTok is seeking an experienced Product Solutions & Operations Lead in North America to define and execute strategies for scaling adoption of high-impact advertising solutions. You will partner with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

The role focuses on leading GTM, sales enablement, and end-to-end product lifecycle management, driving growth and revenue through strategic market actions and collaborative execution.

Qualifications

• Must have direct experience in product marketing, strategy & operations and GM go-to-market.
• Proven ability to influence product teams and cross-functional partners.
• Excellent problem solving, documentation, presentation and analytical skills.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products and meet client objectives.
• Define the Go-to-Market and sales enablement strategy and manage product lifecycle end-to-end.
• Collaborate with cross-functional teams to deliver training, marketing, and demand-generation efforts.
• Analyze market trends and client needs to grow adoption and revenue.
• Lead alignment across stakeholders to deliver on Go-to-Market priorities.

Skills

Product marketing leadership

Go-to-Market strategy

Cross-functional collaboration

Strategic communication

Job description

TikTok is seeking an experienced Product Solutions & Operations Lead in North America to define and execute strategies for scaling adoption of high-impact advertising solutions. You will partner with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

The role focuses on leading GTM, sales enablement, and end-to-end product lifecycle management, driving growth and revenue through strategic market actions and collaborative execution.