PM, AI-Driven Search Ads for Content & Services

TikTok; San Jose (CA); On-site; USD 186,000 - 295,000; Full time

Job summary

TikTok seeks a Product Manager for Search Monetization in the United States to guide search ads strategy across verticals and push AI-driven features from idea to delivery. You will partner with engineering, data, sales, and international teams to improve relevance, user experience, and ROI for advertisers.

You will join the GMPT organization focused on monetization technology and scalable search solutions for a global audience, delivering impactful products in a fast-paced environment.

Qualifications

• Bachelor's degree or above in computer science, mathematics, statistics, economics, or related fields; other majors with equivalent capabilities welcome.
• 3 years of search advertising experience across full ad serving chain with travel/entertainment/local ads experience preferred.
• Hands-on AI in search advertising: query understanding, relevance modeling, generative ad creative; understand AI productization paths.
• Strong data-driven mindset, cross-functional collaboration, international communication, and strong written documentation.
• Fluent in English and Mandarin; ability to engage with global teams and markets.

Responsibilities

• Lead product strategy for search ads under content and service verticals (e.g., travel, entertainment, local services).
• Optimize search traffic strategy focusing on intent understanding, relevance, user journey, and advertiser ROI.
• Lead AI exploration in search ad scenarios and drive 0 to 1 product delivery with tailored ad formats.
• Collaborate with engineering, data, sales and other teams to scale products from R&D to commercial deployment.
• Use data-driven approach to define core metrics, build A/B testing systems, and drive scaled customer adoption.

Skills

Bachelor's degree

3 years experience in search ads

AI in search ads

Data-driven mindset

Cross-functional collaboration

International communication

Documentation skills

English & Mandarin

Education

Bachelor's degree or higher in CS/Math/Stats/Economics

Job description

TikTok seeks a Product Manager for Search Monetization in the United States to guide search ads strategy across verticals and push AI-driven features from idea to delivery. You will partner with engineering, data, sales, and international teams to improve relevance, user experience, and ROI for advertisers.

You will join the GMPT organization focused on monetization technology and scalable search solutions for a global audience, delivering impactful products in a fast-paced environment.