Product Marketing Strategist, Ads & Monetization

TikTok; San Jose (CA); On-site; USD 76,000 - 128,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

Holidays & PTO

Job summary

TikTok, a leading short-form video platform, seeks a graduate to join the Content and Services Ads team within Monetization Product. You will translate market insights into product strategy, and collaborate with Product, Sales, Marketing, and regional teams to drive launches and scalable adoption.

You’ll build products turning content into direct connections for advertisers, with onboarding by year-end. This role emphasizes rapid learning and impact in a fast-paced environment.

Qualifications

• Minimum qualifications include a Bachelor's degree in computer science or related field.
• Strong analytical and structured problem-solving skills with the ability to translate data into actionable recommendations.
• Excellent written and verbal communication, able to explain complex product concepts to cross-functional audiences.
• Demonstrated interest in product marketing, product strategy, digital advertising, or go-to-market strategy.
• Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple priorities.
• Outcome-oriented mindset with attention to detail and curiosity to learn quickly.

Responsibilities

• Develop a strong understanding of global advertising ecosystems and translate findings into product positioning and go-to-market opportunities.
• Partner with Product, Sales, Marketing, Operations, Data Science, and regional teams to support launches and adoption programs.
• Conduct quantitative and qualitative analysis to identify pain points and inform roadmap prioritization.
• Create clear product marketing materials including positioning briefs, launch playbooks, and sales enablement content.
• Support end-to-end project execution from 0 to 1, coordinating cross-functional workstreams and managing timelines.
• Bridge market-facing teams and product teams by translating frontline insights into scalable advertiser solutions.

Skills

Bachelor's degree in CS or related

Analytical skills

Communication skills

Product marketing interest

Cross-functional teamwork

Attention to detail

Education

Bachelor's degree in CS or related field

Job description

TikTok, a leading short-form video platform, seeks a graduate to join the Content and Services Ads team within Monetization Product. You will translate market insights into product strategy, and collaborate with Product, Sales, Marketing, and regional teams to drive launches and scalable adoption.

You’ll build products turning content into direct connections for advertisers, with onboarding by year-end. This role emphasizes rapid learning and impact in a fast-paced environment.