Shop Ads Product Lead

TikTok; San Jose (CA); On-site; USD 228,000 - 374,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Personal Time

Job summary

TikTok is seeking an experienced Product Manager to lead the development and optimization of the advertiser experience for Shop Ads campaigns within TikTok Ads Manager. You will build holistic e-commerce ad solutions that help sellers of all sizes succeed.

You will own the product roadmap, collaborate with cross-functional teams, and use data analytics to drive growth while staying ahead of ad tech trends. This role entails influencing strategy and delivering measurable impact for advertisers.

Qualifications

• BA/BS degree.
• 5+ years as a Product Manager.
• 2+ years building and launching ad interfaces or platform products.
• Strong analytical and problem-solving skills.
• Excellent cross-functional collaboration.
• Excellent communication with technical and non-technical stakeholders.

Responsibilities

• Lead development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
• Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
• Own the roadmap and prioritize product requirements for campaign management features.
• Collaborate with cross-functional teams to align with advertiser needs.
• Leverage feedback, research, and data analytics to identify opportunities for growth.
• Stay up-to-date with ad tech trends to keep TikTok at the forefront.
• Track and analyze key product metrics to inform decisions and drive improvements.

Skills

Product management

Ad platforms

Cross-functional

Data analysis

Communication

Education

Bachelor's degree

Job description

TikTok is seeking an experienced Product Manager to lead the development and optimization of the advertiser experience for Shop Ads campaigns within TikTok Ads Manager. You will build holistic e-commerce ad solutions that help sellers of all sizes succeed.

You will own the product roadmap, collaborate with cross-functional teams, and use data analytics to drive growth while staying ahead of ad tech trends. This role entails influencing strategy and delivering measurable impact for advertisers.