Global PMM Leader for AI Hardware & Software (Hybrid)

Plaud Inc.; San Francisco (CA); Hybrid; USD 200,000 - 310,000; Full time

Benefits offered by this job

Founding team ownership

Competitive compensation

Healthcare benefits

401(k) matching

Unlimited PTO

Hybrid office model

Top-tier equipment

Annual offsites

Commuter benefits

Job summary

Plaud is seeking a leader to run global product marketing for our ecosystem of AI hardware and software. You'll own positioning, messaging, and go-to-market across every launch, connecting product truth to brand narrative at global scale.

Turn the roadmap into category-defining launches, win the comparison moments, and lead the global PMM team across product lines and regions to accelerate Plaud's growth and market leadership.

Qualifications

• 10+ years in product marketing, including 5+ years leading a PMM team of 5 or more at a consumer tech, AI, or hardware company
• Ownership of at least two full hardware or hardware-plus-software launch cycles, end to end (not campaign support)
• Experience positioning products in a category under active competitive attack, with real counter-positioning discipline
• Experience managing PMM across multiple markets with regional activation partners
• Experience pricing and packaging a hardware-plus-subscription model
• Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture
• Launch mechanics fluency: reviewer seeding, embargo strategy, retail and marketplace content readiness, and day-one conversion surfaces
• Competitive intelligence fluency: win-loss reading, feature-gap tracking, and counter-messaging discipline, plus familiarity with Crayon and Klue
• The ability to explain model-driven features accurately without overclaiming
• An evidence-led approach with executives: you bring win-loss data, conversion analysis, and competitive benchmarks

Responsibilities

• Own global positioning, messaging architecture, and pricing input across the full AI hardware and software portfolio
• Build the message house for each product with brand strategy, and hand activation-ready frameworks to regional partners that don't require central rewrites
• Lead end-to-end launch strategy and execution for tier-one products, from naming and embargo strategy through reviewer seeding, marketplace content readiness, and sustain, benchmarking every launch against the best consumer AI hardware releases
• Run the competitive program: win-loss reading, feature-gap tracking, counter-positioning, and comparison-surface strategy across Amazon PDPs, search, YouTube and Reddit reviews, and AI assistant answers
• Own claims substantiation with legal, so every stat, superlative, and market-position claim is cleared before use, and maintain the governance workflow as the portfolio and claim volume grow
• Partner with product on roadmap input: what the market rewards and where the category gaps sit
• Lead and scale the global PMM team: set the operating model, develop team members, and serve as the cross-functional authority connecting roadmap to brand narrative and regional activation

Skills

Product marketing

PMM leadership

End-to-end launches

Pricing & packaging

Positioning & messaging

Competitive intelligence

Cross-functional leadership

Global/Regional activation

Tools

Crayon

Klue

Job description

Plaud is seeking a leader to run global product marketing for our ecosystem of AI hardware and software. You'll own positioning, messaging, and go-to-market across every launch, connecting product truth to brand narrative at global scale.

Turn the roadmap into category-defining launches, win the comparison moments, and lead the global PMM team across product lines and regions to accelerate Plaud's growth and market leadership.