Product Marketing Manager

HRB; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

HRB in San Francisco seeks a Senior PMM + Growth Marketer to own how we show up in the market. You’ll lead positioning, launch products, and build the sales enablement toolkit while shaping brand campaigns that earn real attention.

You’ll report to the CMO and collaborate with the founding team on high-ownership work, translating complex products into clear value and driving cross-functional momentum across product, sales, and design.

Qualifications

• 5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure.
• Proven track record of owning launches end-to-end.
• Strong messaging instincts and ability to brief creatives.
• Hands-on, you ship, not just plan.
• Comfortable with technical products and translating complexity into value.
• Ability to move fast and decide with incomplete information.

Responsibilities

• Own positioning and messaging across all buyer types and verticals.
• Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics.
• Keep competitive differentiation sharp as the Voice AI landscape evolves.
• Lead product launches end-to-end.
• Own strategy, narrative, and cross-functional coordination from brief to announcement.
• Partner with DevEvangelist on the demo and technical content layer.
• Build sales enablement from scratch.
• Run enablement sessions and keep the team equipped with the latest messaging.
• Drive customer and market insights.
• Run ongoing discovery and translate insights into messaging that converts.
• Build case studies and proof points across key verticals.
• Direct brand and social campaigns (20%).
• Concept campaigns and brief the creative team on execution.
• Plan campaign bursts around launches, events, and AI industry moments.

Skills

Product marketing

B2B SaaS

Launch ownership

Messaging

Cross-functional

Hands-on

AI infrastructure

Dev tools

Job description

Hiring a Senior PMM + Growth Marketer to own how we show up to the market.

You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.

This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.

KEY RESPONSIBILITIES

Own positioning and messaging across all buyer types and verticals

Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics

Keep competitive differentiation sharp as the Voice AI landscape evolves

Lead product launches end-to-end

Own strategy, narrative, and cross-functional coordination from brief to announcement

Partner with DevEvangelist on the demo and technical content layer

Build sales enablement from scratch

Run enablement sessions and keep the team equipped with the latest messaging

Drive customer and market insights

Run ongoing discovery and translate insights into messaging that converts

Build case studies and proof points across key verticals

Direct brand and social campaigns (20%)

Concept campaigns and brief the creative team on execution

Plan campaign bursts around launches, events, and AI industry moments

YOU MIGHT THRIVE IF

You have 5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure

You have owned product launches end-to-end, not just contributed to them

You have strong messaging instincts and know how to brief creatives to bring ideas to life

You are hands‑on, you don't just plan, you ship

You are comfortable with technical products and can translate complexity into clear value

You move fast and make good decisions with incomplete information

WHAT WE'RE LOOKING FOR

Must have

5+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure

Proven track record of owning launches end-to-end

Strong messaging instincts: knows what to say and how to brief others to say it

Experience building sales enablement programs from scratch

Comfortable with technical products

Nice to have

Experience in AI infrastructure, CCaaS, or contact center space

Background marketing to both technical and business buyers

Has directed social campaigns with real organic reach

Strong aesthetic sensibility and POV on brand content

Startup experience

HOW WE EVALUATE

We care less about checkboxes and more about:

Whether you have actually owned positioning that shaped how a product is perceived

Whether you can concept campaigns that earn real attention, not just fill a calendar

Whether product, sales, and design teams would genuinely want to work with you

Whether you move fast and make good decisions under ambiguity