Global Product Marketing Lead, AI Hardware & Software

Plaud Inc.; San Francisco (CA); Hybrid; USD 200.000 - 310.000; Vollzeit

Benefits dieser Stelle

Founding team ownership

Competitive compensation

Healthcare, dental, vision benefits

401(k) plan with company match

Unlimited PTO + 13 holidays

New Parent Leave

Hybrid office

Top-of-the-line equipment

Annual offsites

Free snacks and beverages

Commuter benefits

Zusammenfassung

Plaud Inc. is seeking a leader to run global product marketing for its AI hardware and software ecosystem. You will own positioning, messaging, and go-to-market across launches, connecting product truth to brand narrative at scale.

You will turn the roadmap into category-defining launches and build a PMM organization across regions, guiding pricing, competitive strategy, and reviewer engagement to accelerate growth.

Qualifikationen

• 10+ years in product marketing, incl. 5+ years leading a PMM team of 5+ at a consumer tech or hardware company.
• Led at least two full hardware or hardware-plus-software launches end-to-end, including positioning and day-one activation.
• Experience countering competitive attacks with disciplined messaging and counter-messaging.
• Experience coordinating PMM across multiple markets with regional activation partners.
• Experience pricing and packaging hardware-plus-subscription models and balancing device margin with perceived value.
• Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture.
• Launch mechanics fluency: embargo strategy, reviewer seeding, retail content readiness, and sustain.
• Competitive intelligence fluency: win–loss, feature-gap tracking, and counter-messaging across channels.
• Ability to explain model-driven features accurately without overclaiming, with data-driven governance.
• Evidence-led approach with executives using win-loss data and benchmarks.

Aufgaben

• Own global positioning, messaging architecture, and pricing input across the full AI hardware and software portfolio.
• Build the message house for each product with brand strategy and activation-ready frameworks for regional partners.
• Lead end-to-end launch strategy and execution for tier-one products, including embargoes and reviewer seeding.
• Run the competitive program: win–loss reading, feature-gap tracking, counter-positioning, and comparison-surface strategy across channels.
• Own claims substantiation with legal clearance and governance as the portfolio grows.
• Partner with product on roadmap input: align market rewards with category gaps.
• Lead and scale the global PMM team: operating model, development, and cross-functional alignment.

Kenntnisse

PMM leadership

Launch cycles

Competitive positioning

Pricing strategy

Global cross-market

Governance & claims

Win–loss analysis

Stakeholder alignment

Data-driven storytelling

PMM strategy

Tools

Crayon

Klue

Jobbeschreibung

Plaud Inc. is seeking a leader to run global product marketing for its AI hardware and software ecosystem. You will own positioning, messaging, and go-to-market across launches, connecting product truth to brand narrative at scale.

You will turn the roadmap into category-defining launches and build a PMM organization across regions, guiding pricing, competitive strategy, and reviewer engagement to accelerate growth.