Global Paid Media Specialist — Hybrid

EAB; Philadelphia (Philadelphia County); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

20+ days PTO annually

401(k) with company match

Wellness programs

Job summary

EAB seeks a Paid Media Executive to join our Hybrid Digital team. You will plan, launch, and optimize campaigns across Google Ads, Meta, and other platforms for higher education clients worldwide. Analyze performance, generate insights, and collaborate with client services and leadership to drive measurable results.

The role involves managing multiple campaigns, maintaining budgets, and delivering reports. Ideal candidates have 1–3+ years in paid digital media and a Bachelor’s degree or

Qualifications

• Bachelor's degree or equivalent professional experience.
• 1–3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.
• Experience with Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret data and identify insights.
• Excellent organizational and attention to detail; ability to manage multiple priorities in a fast-paced agency environment.

Responsibilities

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Optimize campaigns to improve performance and maximize ROAS.
• Monitor pacing, budgets, and performance to meet client objectives.
• Support international campaigns across emerging media platforms as needed.
• Track KPIs and develop insightful reports for internal teams and clients.
• Collaborate with Account Managers and Digital leadership to develop integrated strategies.

Skills

Analytical skills

Organizational skills

Communication skills

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads Manager

Microsoft Excel

Job description

EAB seeks a Paid Media Executive to join our Hybrid Digital team. You will plan, launch, and optimize campaigns across Google Ads, Meta, and other platforms for higher education clients worldwide. Analyze performance, generate insights, and collaborate with client services and leadership to drive measurable results.

The role involves managing multiple campaigns, maintaining budgets, and delivering reports. Ideal candidates have 1–3+ years in paid digital media and a Bachelor’s degree or