Global Paid Media Specialist (Hybrid)

EAB; Philadelphia (Philadelphia County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off

Job summary

EAB is seeking a Paid Media Associate for its Hybrid division in Philadelphia. You will execute and optimize campaigns across Google Ads, Meta, and other digital platforms for higher education clients globally, partnering with account teams to deliver measurable results.

You will analyze data, uncover actionable insights, and continually optimize to improve performance across channels—within a fast-paced agency environment and a global campaign context.

Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 1–3+ years of experience managing paid digital media campaigns or performance marketing.
• Experience with Google Ads and Meta Ads Manager.
• Strong analytical skills to interpret data and identify insights.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Strong written and verbal communication skills.
• Proficiency with Excel or similar reporting tools.
• Self-motivated with a desire to learn and improve.

Responsibilities

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Monitor pacing, budgets, and performance to achieve client objectives.
• Track KPIs and develop reports communicating results and recommendations.
• Collaborate with Account Managers and Digital leadership to develop integrated media strategies.

Skills

Analytical thinking

Multitasking

Communication

Self-motivation

Collaboration

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads Manager

Excel

Job description

EAB is seeking a Paid Media Associate for its Hybrid division in Philadelphia. You will execute and optimize campaigns across Google Ads, Meta, and other digital platforms for higher education clients globally, partnering with account teams to deliver measurable results.

You will analyze data, uncover actionable insights, and continually optimize to improve performance across channels—within a fast-paced agency environment and a global campaign context.