Senior Paid Media Leader — Higher Ed (Hybrid)

EAB; Philadelphia (Philadelphia County); Hybrid; USD 82,000 - 93,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

PTO 20+ days annually

401(k) retirement plan

Health savings account

Job summary

EAB is seeking an Associate Director of Paid Media for a Hybrid role. You will own the POD’s performance, guide a team of paid media specialists, and drive outcomes for university partners, reporting to the Global Paid Media Director.

You’ll manage hiring, set quality standards, and lead campaign strategy across platforms like Google Ads, Meta, DV360, and LinkedIn to deliver optimized results while balancing partner needs and strategic goals.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5+ years in digital marketing, paid media, and performance marketing.
• 2+ years managing individual contributors or teams.
• Cross-channel expertise across paid search, paid social, analytics.
• Experience leading senior partner-facing conversations.
• Experience managing multi-account portfolios at scale.
• Strong people leadership and formal performance reviews.

Responsibilities

• Own POD performance and outcomes for university accounts.
• Manage Senior Paid Media Manager and develop the team.
• Lead hiring and onboarding for the POD.
• Represent POD in cross-POD discussions.
• Set POD operating standards for QA, documentation, tooling.
• Own account campaigns end-to-end across search and social.
• Collaborate with Global Paid Media Director on assignments.

Skills

Digital marketing

Paid media

People leadership

Cross-channel expertise

Performance marketing

Senior partner-facing conversations

Education

Bachelor's degree in marketing, business, communications

Tools

Google Ads

Meta (Facebook) Ads

DV360

LinkedIn Ads

Job description

EAB is seeking an Associate Director of Paid Media for a Hybrid role. You will own the POD’s performance, guide a team of paid media specialists, and drive outcomes for university partners, reporting to the Global Paid Media Director.

You’ll manage hiring, set quality standards, and lead campaign strategy across platforms like Google Ads, Meta, DV360, and LinkedIn to deliver optimized results while balancing partner needs and strategic goals.