Global Paid Media Strategist

EAB; Washington (District of Columbia); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

PTO

401(k) retirement plan

Wellness programs

Parental leave

Job summary

EAB is seeking a Paid Media Executive to join our Hybrid Digital team. You will manage paid media campaigns across Google Ads, Meta, and other platforms, collaborating with cross-functional teams to deliver measurable performance for higher education clients globally.

You will analyze data, uncover insights, and continuously optimize campaigns to maximize ROI while supporting international campaigns and emerging media channels in a fast-paced agency environment.

Qualifications

• 1-3+ years of experience managing paid digital media campaigns.
• Experience with Google Ads and Meta Ads Manager.
• Strong analytical and communication skills; detail-oriented and organized.

Responsibilities

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Analyze campaign data and optimize performance; produce actionable insights.
• Collaborate with Account Managers and Digital leadership to develop integrated media strategies.
• Maintain documentation, reporting, and time management; stay current on industry trends.

Skills

Analytical skills

Multitasking

Strong communication

Attention to detail

Time management

Education

Bachelor's degree preferred

Tools

Google Ads

Meta Ads Manager

Microsoft Excel

Job description

EAB is seeking a Paid Media Executive to join our Hybrid Digital team. You will manage paid media campaigns across Google Ads, Meta, and other platforms, collaborating with cross-functional teams to deliver measurable performance for higher education clients globally.

You will analyze data, uncover insights, and continuously optimize campaigns to maximize ROI while supporting international campaigns and emerging media channels in a fast-paced agency environment.