Paid Media Manager — Lead Digital Growth (Hybrid)

EAB; Philadelphia (Philadelphia County); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days of PTO annually

401(k) with company match

Health savings account

Job summary

EAB is seeking a Paid Media Manager to join the Hybrid division, balancing hands-on campaign execution with leadership and strategic planning. You will drive high-performing campaigns across multiple digital channels for higher education clients, while shaping team capabilities and improving processes.

The role offers hybrid work with potential bases in Philadelphia, Richmond, or DC, and growth opportunities in a fast-growing marketing organization serving education institutions worldwide.

Qualifications

• Excellent analytical, organizational, and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor's degree preferred or equivalent professional experience.

Responsibilities

• Lead planning, launch, optimization, and reporting of paid media campaigns across Search, Social, and Programmatic channels.
• Develop campaign strategies, audience targeting, bidding approaches, and measurement frameworks.
• Oversee pacing, budget allocation, and performance to meet client goals.
• Mentor and develop Paid Media Executives and junior team members.
• Stay current on advertising platforms and industry trends to deliver innovative client solutions.

Skills

Analytical skills

Communication skills

Organizational skills

Problem solving

Project management

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Tag Manager

Campaign tracking

Job description

EAB is seeking a Paid Media Manager to join the Hybrid division, balancing hands-on campaign execution with leadership and strategic planning. You will drive high-performing campaigns across multiple digital channels for higher education clients, while shaping team capabilities and improving processes.

The role offers hybrid work with potential bases in Philadelphia, Richmond, or DC, and growth opportunities in a fast-growing marketing organization serving education institutions worldwide.