Paid Media Manager: Strategy & Leadership (Hybrid)

EAB; Washington (District of Columbia); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

PTO (paid time off)

401(k) retirement plan

Job summary

EAB is seeking an experienced Paid Media Manager for a hybrid role. You will lead planning, execution, and optimization of campaigns across Search, Social, and Programmatic channels for higher education clients.

The role blends hands-on execution with leadership, mentoring, and strategic planning to grow the Digital team. You will mentor staff, refine workflows, and stay ahead of platform changes while partnering with senior leadership to drive enrollment and brand growth.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 4–6+ years in paid digital media in an agency or client-facing setting.
• Experience with Google Ads, Meta Ads, LinkedIn Ads and other major platforms.
• Strong analytical, organizational and problem-solving skills.

Responsibilities

• Lead planning, launch, optimization, and reporting of paid media campaigns across Search, Social, and Programmatic channels.
• Develop sophisticated campaign strategies, audience targeting, bidding approaches, and measurement frameworks.
• Mentor Paid Media Executives and junior team members.
• Collaborate with Account Directors to support integrated media planning and client success.

Skills

Strategic thinking

Analytical skills

Communication skills

Leadership/mentoring

Education

Bachelor’s degree or equivalent experience

Tools

Google Analytics

Google Tag Manager

Campaign tracking

Job description

EAB is seeking an experienced Paid Media Manager for a hybrid role. You will lead planning, execution, and optimization of campaigns across Search, Social, and Programmatic channels for higher education clients.

The role blends hands-on execution with leadership, mentoring, and strategic planning to grow the Digital team. You will mentor staff, refine workflows, and stay ahead of platform changes while partnering with senior leadership to drive enrollment and brand growth.