Senior Paid Media Director, Hybrid - Education Growth

EAB; Philadelphia (Philadelphia County); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement savings plan with公司

Paid time off + holidays

Job summary

EAB is seeking an Associate Director of Paid Media (Hybrid) to lead a POD, ensuring campaign quality and outcomes for university partners. You will report to the Global Paid Media Director and shape team structure, priorities, and hiring, while driving cross-functional collaboration.

The role requires 5+ years in digital marketing and 2+ years in people leadership, with hands-on expertise across paid search, paid social, and analytics.

Qualifications

• 5+ years of experience in digital marketing and paid media.
• 2+ years of experience managing and developing individual contributors or digital marketing teams.
• Full cross-channel expertise across paid search, paid social, tracking and analytics.
• Proven track record leading senior partner-facing conversations and presentations.
• Experience managing complex, multi-account portfolios at scale.
• Strong people leadership across coaching, feedback, and formal performance management.

Responsibilities

• Own the performance and delivery quality of the POD, accountable to the Global Paid Media Director for KPIs, service standards, reporting quality, and partner outcomes across all assigned university accounts.
• Directly manage the future POD structure, setting team priorities, running formal performance reviews, and developing each layer of the team with intent.
• Play a role in hiring and onboarding for the POD, looking at role profiles for new hires, contributing to interview processes, and making sure new starters are set up for success from day one.
• Represent the POD in cross-POD leadership discussions, contributing to organization-wide standards, KPI frameworks, and operating model decisions.
• Set and maintain POD-level operating standards across quality assurance, campaign documentation, reporting, and tooling, holding team members accountable for consistent enforcement.
• Own the campaign performance review cycle for the highest-tier accounts, preparing the strategic narrative and presenting alongside the Strategic Leader.
• Collaborate with the Global Paid Media Director on account assignments, bringing informed input on account complexity, team capacity, and partner priority.
• Build, launch, optimize and report on paid media campaigns across search and social, including Google Ads, Meta, LinkedIn, TikTok, Reddit, DV360 and Snapchat, for an assigned portfolio of university partners.
• Demonstrable experience and practical knowledge of Google Analytics and Google Tag Manager
• Own your accounts end-to-end: build with precision, launch on time, optimize with intent, and report with clarity.
• Complete all required quality assurance processes before any campaign goes live. No exceptions, no shortcuts.

Skills

Digital marketing

Paid media

Performance marketing

People leadership

Client-facing conversations

Cross-channel expertise

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

Google Ads

Google Analytics

Google Tag Manager

DV360

Meta (Facebook)

LinkedIn

TikTok

Snapchat

Job description

EAB is seeking an Associate Director of Paid Media (Hybrid) to lead a POD, ensuring campaign quality and outcomes for university partners. You will report to the Global Paid Media Director and shape team structure, priorities, and hiring, while driving cross-functional collaboration.

The role requires 5+ years in digital marketing and 2+ years in people leadership, with hands-on expertise across paid search, paid social, and analytics.