Senior Performance Marketing Lead

EAB; Philadelphia (Philadelphia County); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days PTO annually

401(k) retirement with company match

Flexible spending accounts

Job summary

EAB is seeking a Performance Marketing Manager for Hybrid to lead paid media campaigns across Search, Social, and Programmatic channels, driving enrollment and brand growth for higher education clients. The role blends hands-on execution with strategic planning and leadership responsibilities.

The ideal candidate has 4–6+ years in paid digital media, strong analytics, and experience across Google, Meta, and LinkedIn ads, with a collaborative approach to client success and internal capability

Qualifications

• Bachelor's degree in marketing or equivalent with 4-6+ years of paid digital media experience.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads and others.
• Strong knowledge of analytics, measurement, and reporting.

Responsibilities

• Lead the planning, execution, optimization, and reporting of paid media campaigns across multiple channels.
• Develop campaign strategies, audience targeting, bidding approaches, and measurement frameworks.
• Mentor and develop junior team members to improve workflows and performance.
• Partner with senior stakeholders to drive enrollment and brand growth for higher education clients.

Skills

Bachelor's degree

Paid media experience

Google Ads

Meta Ads

LinkedIn Ads

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Tag Manager

Job description

EAB is seeking a Performance Marketing Manager for Hybrid to lead paid media campaigns across Search, Social, and Programmatic channels, driving enrollment and brand growth for higher education clients. The role blends hands-on execution with strategic planning and leadership responsibilities.

The ideal candidate has 4–6+ years in paid digital media, strong analytics, and experience across Google, Meta, and LinkedIn ads, with a collaborative approach to client success and internal capability