Global Motion Control Segment Marketing Director

Emerson; Richmond (VA); In loco; USD 168.000 - 241.000; Tempo pieno

Descrizione del lavoro

Emerson is seeking a strategic Segment Marketing Director for Motion Control to lead global marketing efforts across diverse industries and drive growth for a complex B2B portfolio. You will shape strategy with SBU leadership, collaborate with Sales, Product Management, Engineering, and Marketing Communications, and guide GTM for new launches and growth programs.

You will build market intelligence, identify opportunities, and allocate resources to maximize revenue and market share while

Competenze

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Demonstrated leadership experience commensurate with the scope of the role.
• Proven ability to develop market strategies and translate insights into growth opportunities.

Mansioni

• Develop and lead the segment marketing strategy for the global Motion Control business, identifying attractive industries, applications, technologies, and growth opportunities.
• Build a robust market intelligence capability, including market sizing, segmentation, customer insights, competitive analysis, and emerging market and technology trends.
• Lead the market and growth inputs into SBU strategic planning, informing priorities, investments, and resource allocation.
• Lead go-to-market strategies for new product launches and strategic growth programs, driving adoption and revenue growth.
• Guide positioning, value propositions, messaging, and pricing strategies to differentiate our portfolio and strengthen market position.
• Partner with Product Management and Engineering to translate market needs and technology trends into future product opportunities.
• Partner with Sales and Marketing Communications on customer engagement, demand generation, sales enablement, and training strategies.
• Identify portfolio whitespace, adjacent markets, and potential partnerships or acquisitions to support long‑term growth.
• Establish KPIs and operating rhythms to measure program effectiveness and adjust actions based on results.
• Lead, coach, and develop the Motion Control Segment Marketing team.

Conoscenze

Leadership experience

Market strategy

Strategic thinking

Formazione

Bachelor’s degree

MBA

Descrizione del lavoro

Emerson is seeking a strategic Segment Marketing Director for Motion Control to lead global marketing efforts across diverse industries and drive growth for a complex B2B portfolio. You will shape strategy with SBU leadership, collaborate with Sales, Product Management, Engineering, and Marketing Communications, and guide GTM for new launches and growth programs.

You will build market intelligence, identify opportunities, and allocate resources to maximize revenue and market share while