Global Media Leader - Luxury Brand & Ecommerce

TUMI; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Career pathing

Work‑life balance

Training

Paid time off

Employee Discount

Tuition Reimbursement

Comprehensive benefits

Job summary

TUMI is seeking a Senior Manager, Global Media to lead the brand’s global media strategy and oversee North American activation. You will guide regional teams, manage partnerships with platforms like Meta, TikTok, and Google, and drive full-funnel media across paid social, search, display, and more.

The role requires strategic leadership, hands-on execution, and a test-and-learn mindset, with a hybrid on-site 4 days / 1 day remote schedule in a luxury retail context.

Qualifications

• 7+ years of consumer brand marketing experience.
• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• Hands-on experience with full funnel marketing tactics and channels.
• Proven track record with Paid Social, Affiliates SEO, SEM, and web analytics (GA).
• Customer-centric mindset and cross-functional collaboration ability.

Responsibilities

• Develop and execute full-funnel North American media plans across OOH, publishers, paid search, SEO, affiliate, paid social, and display.
• Manage the North American media budget of $20MM+ to support demand generation and growth.
• Lead weekly and quarterly reporting; communicate KPIs and insights to stakeholders.
• Align global media strategy with regional market needs and opportunities.
• Collaborate with Ecommerce, Retail, and IT to optimize activation plans and campaigns.
• Partner with agency partners and internal teams to ensure on-time asset delivery.

Skills

Paid Social

Affiliates SEO

SEM

Web analytics GA

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

Tools

GA/Google Analytics

Meta Platforms

TikTok

Google Ads

Job description

TUMI is seeking a Senior Manager, Global Media to lead the brand’s global media strategy and oversee North American activation. You will guide regional teams, manage partnerships with platforms like Meta, TikTok, and Google, and drive full-funnel media across paid social, search, display, and more.

The role requires strategic leadership, hands-on execution, and a test-and-learn mindset, with a hybrid on-site 4 days / 1 day remote schedule in a luxury retail context.