Global Marketing & CRM Director — Hybrid Growth Leader

TUMI; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

TUMI is looking for an experienced Global Marketing Director to spearhead its worldwide marketing strategy. This pivotal role will focus on driving brand growth, enhancing consumer engagement, and increasing revenue across various regions and channels. The position allows for a hybrid working model, combining four days on-site with one remote day each week.

If you have a strong background in marketing with a global lifestyle brand and exceptional leadership skills, this could be the next step in your career.

Qualifications

• 12–15+ years in marketing, PR, and CRM roles, preferably with global lifestyle consumer brands.
• Proven ability to strategize and execute compelling 360° brand marketing initiatives.
• Deep understanding of customer profiling and segmentation.

Responsibilities

• Develop and lead the global marketing strategy aligned with business objectives.
• Execute integrated marketing campaigns across digital, retail, and other channels.
• Analyze market trends and consumer insights to inform strategy.

Skills

Strategic planning

Analytical skills

Leadership

Digital marketing

Customer relationship management (CRM)

Job description

TUMI is looking for an experienced Global Marketing Director to spearhead its worldwide marketing strategy. This pivotal role will focus on driving brand growth, enhancing consumer engagement, and increasing revenue across various regions and channels. The position allows for a hybrid working model, combining four days on-site with one remote day each week.

If you have a strong background in marketing with a global lifestyle brand and exceptional leadership skills, this could be the next step in your career.