Global Brand Leader & Growth Architect

TUMI; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

TUMI in New York seeks a Senior Vice President of Marketing to shape global brand presence, accelerate growth, and own the full marketing P&L. This leader will unite brand strategy, culture, content, and commercial activation across markets.

You will build desire and relevance through storytelling, creators, communities, and culture, while evolving the media ecosystem and integrating product launches with consumer engagement. A proven track record in premium brands and global scale is essential.

Qualifications

• Marketing leadership experience in premium/lifestyle/global brands.
• Modernizing a marketing organization towards creator-, social-, data-led approaches.
• Fluency in current media and platform landscape including AI-driven personalization.
• Experience building and scaling global campaigns with regional flexibility.
• Strong commercial instincts with P&L ownership.
• Collaborative and curious leadership across creative, PR, digital, and marketing teams.
• Ability to communicate, build relationships, and influence at all levels of the organization.

Responsibilities

• Define and evolve the global brand strategy, positioning, and narrative.
• Translate brand purpose into stories, experiences, and expressions that drive desirability.
• Ensure recognizable visual identity, tone of voice, and cultural presence across markets.
• Balance long-term brand building with rapid experimentation in today’s media environment.
• Lead the New Media Ecosystem with integrated paid, owned, earned, and creator strategies.
• Develop a modern content engine for hero, social-first, creator, and product storytelling.
• Connect brand storytelling with product launches and commercial priorities.
• Create a culture of curiosity about consumers and cultural insights to guide decisions.

Skills

Global brand strategy

Modernizer

Platform fluency

Global scale

Business driver

Personal leadership

Influence

Job description

TUMI in New York seeks a Senior Vice President of Marketing to shape global brand presence, accelerate growth, and own the full marketing P&L. This leader will unite brand strategy, culture, content, and commercial activation across markets.

You will build desire and relevance through storytelling, creators, communities, and culture, while evolving the media ecosystem and integrating product launches with consumer engagement. A proven track record in premium brands and global scale is essential.