Global Marketing Systems & GenAI Lead

Bristol Myers Squibb; Princeton (NJ); On-site; USD 262,000 - 318,000; Full time

Benefits offered by this job

Comprehensive benefits

Flexible time off

Holidays

Global shutdown

Career development

Job summary

Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI enabled marketing capabilities across markets.

This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.

Qualifications

• 10+ years in marketing technology within Life Sciences.
• Deep understanding of regulated content and MLR processes.
• Experience with global marketing platforms (CMS, DAM, marketing automation, digital engagement tools).
• Hands-on experience applying GenAI in regulated environments.
• Strong stakeholder management across Marketing, Medical, Legal, and IT.

Responsibilities

• Own global roadmap for marketing systems and capabilities with owners and providers.
• Lead platforms supporting content authoring, publishing and MLR workflows.
• Drive GenAI-enabled marketing capabilities and governance.
• Partner with compliance and risk teams to ensure responsible AI use.
• Lead global IT marketing delivery teams and manage vendor strategy.

Tools

CMS

DAM

Marketing automation

Digital engagement tools

GenAI adoption

Job description

Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI enabled marketing capabilities across markets.

This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.