Lead, Commercial AI & Marketing Analytics

Bristol Myers Squibb

New Jersey

On-site

USD 180,000 - 260,000

Full time

14 days+

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Benefits offered by this job

Comprehensive benefits

Flexible work environment

Wellbeing program

Job summary

Bristol Myers Squibb seeks an Associate Director of Commercial AI and Advanced Analytics to lead the design, execution, and operationalization of advanced analytics for marketing and commercial decision-making. The role blends hands-on modeling with translating complex outputs into strategic recommendations for Brand, Omnichannel, and Finance partners.

The ideal candidate will drive MMx, KDA, and optimization analytics within an enterprise analytics framework, ensuring timely delivery of

Qualifications

Hands-on and execution-focused, with depth in marketing analytics.
Ability to translate modeling outputs into actionable recommendations for cross-functional partners.
Experience operating within an enterprise analytics framework and delivering timely insights.

Responsibilities

Own end-to-end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA).
Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, events).
Translate modeling outputs into clear business implications for brand strategy and investment allocation.
Support annual brand planning, in-year optimization, and scenario analysis using MMx outputs.