Director, AI Marketing Enablement & Strategy

GSK; Waltham (MA); Hybrid; USD 172,000 - 286,000; Full time

Benefits offered by this job

Health care

Retirement benefits

Paid holidays

Vacation

Paid caregiver/parental leave

Long-term incentive program

Annual bonus

Job summary

GSK is seeking a Staff Director-level AI Product Manager in Enterprise AI to own a major slice of the marketing enablement portfolio, including automation, content supply chain, and campaign management. You will partner with engineers and data teams, define success metrics, and shape how the pod delivers measurable outcomes across global teams.

You will lead high-value AI opportunities, defend business cases, and ensure engineers work on priorities that drive scalable impact, while aligning with

Qualifications

• Clearly demonstrated experience in AI product strategy and senior product management.
• Proven ability to identify, scope, prototype, and shepherd AI initiatives from problem framing through funding.
• Strong understanding of pharma/regulated marketing enablement and data-driven decision making.
• Experience operating as a senior individual contributor with influence rather than headcount.

Responsibilities

• Owns a clear domain within the Enterprise AI opportunity portfolio.
• Identifies and sizes high-value AI opportunities in marketing enablement domains.
• Partners with forward deployed, full-stack, and data engineering leads to scope engagements end-to-end.
• Shapes engagements end-to-end with scope, success criteria, metrics and scaling pathways.

Skills

AI Platforms

Change Management

Data Analysis

Feature Prioritization

Machine Learning Model Management

ML Platforms

Model Evaluation

Performance Analysis

Product Delivery

Product Design

Product Lifecycle Management

Product Roadmapping

Roadmap Development

Statistical Analysis

User Needs Analysis

Job description

GSK is seeking a Staff Director-level AI Product Manager in Enterprise AI to own a major slice of the marketing enablement portfolio, including automation, content supply chain, and campaign management. You will partner with engineers and data teams, define success metrics, and shape how the pod delivers measurable outcomes across global teams.

You will lead high-value AI opportunities, defend business cases, and ensure engineers work on priorities that drive scalable impact, while aligning with