Global Marketing Systems & GenAI Capabilities Lead

Bristol-Myers Squibb Co; Princeton (NJ); On-site; USD 262,000 - 318,000; Full time

Benefits offered by this job

Flexible Time Off

11 paid holidays

Vacation allowances per policy

Comprehensive benefits

Stock opportunities (eligibility)

Career growth opportunities

Job summary

Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI-enabled marketing across markets. This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.

You will partner with business owners and service providers to drive platform strategy,

Qualifications

• 10+ years in marketing technology, commercial IT, or digital platforms within Life Sciences.
• Deep understanding of regulated content and MLR processes.
• Experience with global marketing platforms (CMS, DAM, marketing automation, digital engagement tools).
• Hands on GenAI or advanced analytics in regulated commercial environments.
• Strong stakeholder management across Marketing, Medical, Legal, and IT.

Responsibilities

• Own the global roadmap for marketing systems and capabilities.
• Lead platform strategy and partner with business owners and service providers.
• Drive content supply chain, MLR enablement, and content lifecycle management.
• Lead GenAI-enabled marketing capabilities and AI governance in collaboration with risk/compliance.
• Lead global IT marketing delivery teams and vendor strategy.

Skills

Marketing tech

Digital platforms

GenAI usage

Stakeholder mgmt

Content governance

Tools

CMS

DAM

Marketing automation

Engagement platforms

Job description

Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI-enabled marketing across markets. This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.

You will partner with business owners and service providers to drive platform strategy,