Global Digital Marketing Director, GenAI & Growth

Abbott; Alameda (CA); On-site; USD 172,000 - 344,000; Full time

Job summary

Abbott in California seeks an experienced Digital Marketing Communications Director to lead a high-performing team and drive global digital content strategy across channels. This role combines hands-on leadership with deep digital marketing expertise to deliver cohesive, measurable communications that support business goals, particularly as tools evolve with gen-AI platforms.

You will champion best practices, governance, and collaboration with Commercial teams to ensure alignment with brand and

Qualifications

• 10+ years of experience in digital marketing or related fields.
• 3+ years of people management or team leadership.
• Strong expertise across digital channels globally.
• Exceptional written communication and messaging skills.
• Proven ability to balance strategic thinking with hands-on execution.

Responsibilities

• Lead a global digital marketing communications team.
• Own the global digital marketing content strategy and calendar.
• Translate business objectives into integrated digital plans and roadmaps.
• Champion data-driven decision making and optimization.
• Partner with analytics and marketing tech to pilot AI-enabled solutions.

Skills

Digital marketing expertise

People management

Written communication

Strategic thinking

Tools

Analytics platforms

Marketing automation

Job description

Abbott in California seeks an experienced Digital Marketing Communications Director to lead a high-performing team and drive global digital content strategy across channels. This role combines hands-on leadership with deep digital marketing expertise to deliver cohesive, measurable communications that support business goals, particularly as tools evolve with gen-AI platforms.

You will champion best practices, governance, and collaboration with Commercial teams to ensure alignment with brand and