Global Marketing Operations Lead | Analytics & Strategy

CallTower; South Jordan (UT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Market comp review

Employer medical plans

Dental & Vision

PTO from day one

401k match

Parental leave

Life & LTD & EAP

Telehealth access

Gym pass

Job summary

CallTower is seeking a results-driven Marketing Operations Manager to lead analytics-driven campaigns across the US, Canada, and EMEA. You will oversee strategic marketing initiatives, ICPs/IPPs, and cross-functional collaboration to drive measurable ROI.

You will manage a multidisciplinary team, mentor talent, and optimize MDF processes while partnering with stakeholders to align with global brand goals and regional nuances.

Qualifications

• 7+ years of marketing experience with at least 3 years in a strategic leadership role.
• Deep understanding of analytics and ability to interpret data to drive decisions.
• Expertise in ICP/IPP targeting and directive marketing strategies.
• Strong communication skills with experience presenting complex strategies to diverse audiences.
• Global marketing experience across US, Canada, and EMEA.

Responsibilities

• Lead a multidisciplinary marketing team and mentor talent.
• Develop and implement marketing strategies targeting ICPs/IPPs for US, Canada and EMEA.
• Tailor regional strategies while maintaining global brand consistency.
• Oversee MDF management and ensure compliant, timely submissions.
• Design audience-centric campaigns with measurable outcomes and ROI.
• Oversee end-to-end campaigns, leveraging analytics for optimization.
• Provide clear reporting and stakeholder updates.

Skills

Marketing leadership

Analytics

ICP/IPP targeting

Strategic planning

Communication

Education

Bachelor's degree in Marketing

MBA (preferred)

Job description

CallTower is seeking a results-driven Marketing Operations Manager to lead analytics-driven campaigns across the US, Canada, and EMEA. You will oversee strategic marketing initiatives, ICPs/IPPs, and cross-functional collaboration to drive measurable ROI.

You will manage a multidisciplinary team, mentor talent, and optimize MDF processes while partnering with stakeholders to align with global brand goals and regional nuances.